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Innova Market Insights

Company-logo  COMPANY DETAILS
Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands
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+31 26 319 2000






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Who we are

Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

Why Connect?

Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.

Our tools help customers to be more productive, make better decisions and get the results they expect.

Services

  • New Product Insights
  • Global Consumer Insights
  • Market Sizing
  • Innova Trends Framework
  • Innova Reports
  • Ingredient Genius
  • Quest
  • Product Retrieval
  • Consulting



Articles On Food Ingredients First
A curly red haired girl grinning with eyes closed with a glass of milk in her hand.

FOOD INGREDIENTS NEWS

Non-dairy alternative formulators eye hybrid concepts and dairy price parity as innovation proliferates

28 Feb 2024 --- Globally, non-dairy alternative innovations are gaining traction, with a spike in consumer interest in ethical and sustainable F&B aligning with their health goals. Once... Read More

Packaging Innovations.

PACKAGING & TECHNOLOGY NEWS

Packaging Innovations 2024: Barrier coatings, compostability and foodservice trends

26 Feb 2024 --- At this year’s Packaging Innovations trade show in Birmingham, UK (February 21–22), industry experts highlighted the latest material developments aimed at bolstering the... Read More

Plant-based alternative

FOOD INGREDIENTS NEWS

Loryma unveils expanded portfolio of coating ingredients for extra crunch and crispiness

22 Feb 2024 --- Loryma,  a German-based global producer of distributed wheat proteins and native and modified wheat starches, boasted an array of ingredients tailored for a range of coated... Read More

A girl smiling and holding a bar of chocolate in her hand close to the mouth.

FOOD RESEARCH

Scientists slash sugar in chocolate with oat flour-based innovation

22 Feb 2024 --- US-based food scientists have formulated sugar-reduced chocolates by replacing up to 25% sucrose in chocolate with oat flour to reduce total sugar levels by 13.5%, without any... Read More

A plant based burger.

FOOD INGREDIENTS NEWS

Plant-based affordability: Industry needs to bring down costs for better uptake, flags report

20 Feb 2024 --- Despite a string of innovations and NPD in the plant-based meat space, price remains a  major obstacle preventing consumers from switching to plant-based products —... Read More




Videos
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Functional beverages rise to spotlight as better-for-you catches on

01 Nov 2022 --- Hila Bentman talks about functional beverages and how they are gaining in the alcoholic drinks space. Non-alcohol and low-alcohol alternatives are trending as health-prone consumers search for the highs of alcohol but without unwanted side effects. According to Innova Market Insights, 65% of millennials already consume sports and functional drinks at least once a week.

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Innova Market Insights analyzes regional variances of immunity claims trend

07 Jul 2021 --- Innova Market Insights’ latest survey of 10,000 consumers across ten countries evidences the mainstay demand for F&B products with immunity claims. Lu Ann Williams, global insights director, details the regional variances of the trend while highlighting popular formats for wellness-promoting ingredients.

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Tailored to Fit: Personalization among top trends of 2021

19 Nov 2020 --- Chang Liu, market analyst at Innova Market Insights, discusses “Tailored to Fit,” one of the market researcher’s Top Trends for 2021. Liu explains how personalization comes into play for NPD and how technology is impacting the space. Moreover, she elaborates on how different consumer generations are perceiving the personalization trend. 

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"Transparency Triumphs" crowned Innova Market Insights' Top Trend 2021

28 Oct 2020 --- “Transparency Triumphs” leads Innova Market Insights’ newly unveiled Top Ten Trends for 2021. Lu Ann Williams, global insights director, shares a deep dive into these themes’ evolution in successful product trends. In other spotlighted F&B product themes, the sustained plant-based revolution is branching out into more sophisticated alternatives. At the same time, COVID-19’s influence over omnichannel eating has bolstered interest in immunity-elevating offerings.

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“Act for Future:” Agrana Fruit flags growing sustainability concerns among consumers

19 Oct 2020 --- Agrana Fruit has published its latest trend blog entitled “Act for Future,” which focuses on developing future-proof sustainability solutions. In 2019, 87 percent of consumers expected companies to invest in sustainability – 22 percent more than in the previous year, according to data from Innova Market Insights. This year, global consumers have become even more concerned about environmental issues due to the COVID-19 pandemic. Melanie Sturm, Agrana Fruit's global market & consumer insights manager, shares insights on the issues surrounding sustainability.




Technical Papers
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Snacking Hybrid Innovations Meeting Consumer Demand

02 Jun 2020 --- As consumers become increasingly adventurous with their food choices, snack products have evolved to include new hybrids and unusual combinations. Learn why hybrids were identified as one of the 2020 top ten food trends by Innova Market Insights and discover new global product examples utilizing California almonds a key ingredient.




Ingredient Focus
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01 Jan 2024 | Innova Market Insights

Plant-based evolution

Innova Market Insights data indicates that food & beverage launches with plant-based claims had a 26% growth from October 2018 to September 2023. Europe was the leader in launches,... Read More

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01 Dec 2023 | Innova Market Insights

Healthy indulgence

Innova Market Insights data suggests there is a rise in health-claimed launches within indulgent subcategories. From October 2022 to September 2023, Sweet Biscuits/Cookies led all... Read More

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01 Nov 2023 | Innova Market Insights

Alternative proteins

Innova Market Insights data shows that alternative protein use in food & beverages has a 6% growth from Jul 2018 to Jun 2023. Bakery was the leading category for alternative protein... Read More

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01 Oct 2023 | Innova Market Insights

Europe tops fat & oil launches, meat substitutes surge

Innova Market Insights data suggests the use of fat & oil ingredients in food and beverages has increased by 3% in the past five... Read More

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01 Aug 2023 | Innova Market Insights

Asia leads snack innovation race

Asia is the leading region for new product launches in the snack category, accounting for 41% of the global share from July 2022 to June 2023. Snack Nuts & Seeds is the leading... Read More




Podcasts
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NewsBite Podcast (Oct 10 - 14): EU demand for palm oil imports drop

14 Oct 2022 --- This week’s NewsBite episode, Innova Market Insights tipped “Redefining Value” as a pivotal theme for F&B businesses in its unveiling of the Top Ten Trends for 2023 as consumers adapt their purchasing behaviors amid economic and political volatility. In trade developments, the European market as a frontrunner in sustainable palm oil imports is now trending downward in its demand for this commodity. Meanwhile, Colombia launched an appeal arbitration in a dispute with the EU over frozen French fries tariffs. Rice is seeing renewed demand and applicability amid skyrocketing wheat prices, while British lamb was exported to the US for the first time in over 20 years this week.

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Formulating for Success: Functional Food & Skin Health

19 Jul 2021 --- Demand for functional food continues to grow with more and more consumers looking for foods with a specific health benefit. Join Swati Kalgaonkar, Associate Director, Nutrition Research Programme at the Almond Board of California and Lu Ann Williams, Global Insights Director at Innova Market Insights as they highlight this growing trend, exploring demand for food with skin health credentials, and how developers can respond using California almonds.

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NewsBite Podcast (Oct 19 - 23): Cultivating steak in space

23 Oct 2020 --- NewsBite recaps some of the latest industry-related stories from the last few days. Highlights include how “Transparency Triumphs” leads Innova Market Insights’ Top Ten Trends for 2021. Cultivated meat pioneers Aleph Farms launched a “steaks in space” program and Barry Callebaut’s new brand Cabosse Naturals features a range of ingredients that showcase the zesty taste and natural richness of cacaofruit.

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NewsBite Podcast (May 18-22): COVID-19 challenges flavor behaviors, Kerry receives “organic suitable” status for acrylamide-reducing solution

22 May 2020 --- This week, Innova Market Insights flagged how COVID-19 challenges behaviors when it comes to flavors, while Kerry’s acrylamide-reducing Acryleast yeast solution received “organic suitable” status in the EU. Meanwhile, DSM unveiled its new line of cheese cultures for boosting the yield and resource efficiency of mozzarella cheese production.

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NewsBite Podcast (May 4-8): “Milk-spraying” protests polarize dairy sector, ValuSect propels bug-based investments

08 May 2020 --- In this week’s headlines, we took a look at divisive “milk-spraying” demonstrations taking place across Europe, new funding within the European insect-based sector, and the rise of blockchain as a valuable tool helping brands tap into Innova Market Insights’ Top Trend for 2020 – “Storytelling: Winning with Words.”Read more:Dairy crisis: “Milk-spraying” protests polarize sector as producers push for EU-wide production cutsBug-based ingredients: New European project to propel insect-derived productsFairfood’s blockchain traces food “back to its genesis” for effective brand storytelling




Webinars
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Better Nutrition by Design: Crafting Snacks for Discerning Consumers

01 Aug 2023 --- Globally, 80% of consumers are taking action to live more healthily (Innova Market Insights). Capturing this demand while continuing to elevate taste is an ongoing industry challenge. Join us for an engaging webinar focused on enhancing nutrition in product development by leveraging examples from the growing healthy snacks category. Our panel, made up of experts in consumer research, strategic marketing, and sugar reduction innovation, will guide you through the latest insights and trends, as well as strategies for formulating consumer-preferred products. This webinar is tailored to provide valuable insights and practical knowledge.

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Top Packaging Trends 2023: How can industry achieve the circular economy?

03 Jul 2023 --- As international leaders, civil society groups and environmental campaigners continue to negotiate legislative solutions to the global plastics pollution crisis, we look at Innova Market Insights’ Top Trends 2023, with “Plastics Circularization” ranking top. In this exclusive webinar, we debate the viability of turning our linear economy into a loop, whether this is even possible, and how start-up and mainstream packaging innovators are rising to the challenge. We discuss how circularity efforts are impacting greenwashing litigation, boosting renewable material sourcing, and how connected technologies and reusable designs are aiding the industry’s transition toward a more sustainable future.

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Innovating to Future-Proof Your Chocolate Products

29 Mar 2023 --- As consumers look to maximize the value of purchases, manufacturers must consider the motivations that will solidify chocolate products as a permissible indulgence. From new taste and texture experiences to personal wellbeing and planetary health, confectionery product development can answer consumer needs. In this presentation, Lu Ann Williams of Innova Market Insights and Chocolatier Angela Borah discuss how to redefine the value of confectionery products using almond ingredients in innovative and appealing ways. Chocolate category and consumer data, inspirational recipe concepts, and informed tips on ingredient selection and application illustrate a future for chocolate products as consumers continue to navigate lifestyles in flux.

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Top Ten Trends 2023

10 Nov 2022 --- Innova’s global insights director, Lu Ann Williams, presents the eagerly awaited Top Ten Trends for 2023. Discover the consumer and industry insights that will inspire successful innovation over the coming year. Covering the full spectrum of the food and beverage industry, Innova’s Top Ten Trends are the vital guide to future market opportunities.

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Formulating Plant-Based Meat Alternatives with Nature-Powered Ingredients

12 Oct 2022 --- When it comes to plant-based meat alternatives, consumers today have two requests: deliver a better meat-like eating experience, and do it with simpler, more recognizable ingredients. Texture and taste are key. What options are available to product developers who want cleaner labels with ingredients that are ‘good for you’ and ‘good for the planet’? Join Innova Market Insights and CP Kelco for a lively webinar discussion on the latest plant-based meat alternatives market trends, global consumers’ needs and preferences, and an overview of nature-based ingredient solutions available to help you formulate for success.




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