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Free-from food

Jun 2024

Innova Market Insights data indicates that between April 2019 and March 2024, there was an average annual growth rate of 5% in food launches with “free from” claims globally. The top three categories of launches with free-from claims are Bakery (16%), Sauces & seasonings (10%), and Snacks (10%). Gluten-free was the claim with the most shares during the April 2023 – March 2024 period.


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Slurrp Farm Chocolate Millet Pancake Mix (India)

  • Chocolate millet pancake mix in a 150g plastic standing pouch.
  • It’s 100% vegetarian, with no maida or wheat, refined sugar, artificial colors, preservatives, or junk promise. 
  • Made from wholegrain.