NPD in action: Traceability

Dec 2020

With traceability of ingredients increasing product transparency and consumer trust, food & beverage products are increasingly carrying claims related to traceability. The number of global food and beverages launches with a traceability claim is growing, with an average annual growth of +30% (CAGR 2015-2019). Traceability claims are especially found in the Fish, Meat and Eggs market category.


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One Degree Organic Foods Gluten Free Sprouted Cinnamon Flax Granola (US). Lightly sweetened organic oat and flax clusters with cinnamon, in a 312g resealable plastic pouch. USDA organic. NSF logo. Traceable. All ingredients are from farmers One Degree knows. Non GMO Project Verified. Non glyphosphate. 100% transparency. Wholegrain council logo. Certified kosher.