Functional ingredients spike in meat substitutes

Nov 2023

Innova Market Insights data indicates that globally, there is a 2% average annual growth in food & beverage launches with functional ingredients (including probiotics and prebiotics) from Jul 2018 to Jun 2023. There is an especially noticeable increase in meat substitute launches that use functional ingredients, with 20% growth in the five-year span. Poultry Substitutes are the fastest-growing meat substitutes with functional ingredients. 


vEEF Plant-Based Roast Chicken (Australia)

  • Plant-based roast chicken in a 360g plastic vacuum pouch, held in a carton folded box.
  • Over 30g protein per 100g. 
  • Source of iron and B12. 
  • Free from palm oil, GMO, MSG and preservatives.