NPD in action: Added fiber

Oct 2021

High fiber foods and beverages are known for their health benefits related to digestive health and immune health. Fiber is being added to a broad range of foods and beverages, making these health benefits more accessible to consumers. Products with a fiber claim often also feature digestive health claims and immune health claims.


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Bio and Me Fruit and Nut Gut-Loving Muesli (United Kingdom). Fruit and nut prebiotic muesli with apples, apricots, dates, raisins, hazelnuts, walnuts, buckwheat, carrot, chicory root, jumbo oats, lentils, linseeds, pumpkin seeds, quinoa, sorghum, sunflower seeds, in a plastic packet held in a carton box. Good for your gut. Created by the gut health doctor. Delicious diversity and good gut health. Packed with 16 fabulous fruits, vegetables, whole grains, legumes, nuts and seeds, Bio and Me's prebiotic muesli gives your biome the diversity it loves to help it thrive. This muesli contains 2g of your 12g per day of chicory inulin, which contributes to normal bowel function by increasing stool frequency. Suitable for vegetarians and vegans. High in fiber. No added sugars or salt here. Every spoonful is packed full of deliciously diverse plant goodness to help you (and your biome) nourish and flourish. It’s all about health and happiness from the inside out. Made with 16 of your 30 weekly diverse plant-based foods and prebiotic fibers to help your mighty microbes thrive. Widely recycled.