Festive NPD

Dec 2022

Limited-edition foods and beverages are a great opportunity for consumers to try unique products of their favorite brands. In the past five years, there has been a 15% growth (Global CAGR, 2017 H2- 2022 H1) in launches of Festive NPDs for the holiday period. In the past year (2021 H2-2022 H1), most launches were Cakes (20%), Chocolate Pieces (17%), and Sweet Biscuits/Cookies (15%). Moreover, the most popular flavors of products launched with Christmas limited edition claims (2021 H2-2022 H1) were Milk Chocolate (22%), Hazelnut (13%), Almond (12%), and Orange (10%).


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Sixpence Pud Christmas Globe Spiced Orange and Cranberry Gin Liqueur (United Kingdom). Subtly sweet and indulgent gin liquor with zesty spiced orange upfront meeting the sharp tang of fresh cranberry to perfectly capture the spirit of Christmas in a 700ml glass bottle. Contains 20% alcohol by volume.