NPD in action: Texture innovations

Oct 2020

Innova Market Insights highlighted “Tapping into Texture” in their Top Ten Trends for 2020. Consumers are increasingly recognizing the influence of texture on food and beverages, allowing a heightened sensory experience and often a greater feeling of indulgence. “Fluffy pancakes” are just one of the many texture-based food trends out there. Products with a combination of textures, like a mix of crunchy and creamy, are increasingly seen.


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Darrell Lea Caramel Craving: Milk Chocolate (Australia). Milk chocolate bar bursting with chewy caramel fudge and crunchy caramel chips, in a plastic packet. Cocoa Horizons.100% sustainably sourced cocoa.