Share

Functional ingredients spike in meat substitutes

Nov 2023

Innova Market Insights data indicates that globally, there is a 2% average annual growth in food & beverage launches with functional ingredients (including probiotics and prebiotics) from Jul 2018 to Jun 2023. There is an especially noticeable increase in meat substitute launches that use functional ingredients, with 20% growth in the five-year span. Poultry Substitutes are the fastest-growing meat substitutes with functional ingredients. 

vEEF
Moodify
The Green Mountain
Kombeauty
Marks & Spencer Food
Welch’s
Alpro
Green Girl Bakeshop
Loop Mission
Proasis

1/10

Picture Click to Enlarge

vEEF Plant-Based Roast Chicken (Australia)

  • Plant-based roast chicken in a 360g plastic vacuum pouch, held in a carton folded box.
  • Over 30g protein per 100g. 
  • Source of iron and B12. 
  • Free from palm oil, GMO, MSG and preservatives.
Innova Market Insights data indicates that coloring ingredients are on trend, with a 2% average annual growth in food & beverage launches from July 2018 to June 2023. Confectionery (19%) takes the highest share of launches from July 2018 to June 2023. Most increase in food coloring ingredients was noticed in Meat Substitute launches. Caramel color was the leading color ingredient for food & beverage NPD. 
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates there is a 4% average annual growth in flavor enhancer use in food & beverage product launches from July 2018 to June 2023. Most enhancers were used in Snack launches; nonetheless, their use in Meat Substitutes has grown 25% in the five-year period. Monosodium Glutamate and Yeast extracts were the most used flavor enhancers. These recent products, picked by the analysts at Food Ingredients First, all emphasize rich flavor in their packaging.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Organic ingredients appeal to consumers by promising healthy and free-from products that match their wellness preferences and support eco-friendly practices. Innova Market Insights data indicates that there is an increasing organic claim use in the Spreads, Fruit and Vegetable and Confectionery categories. Whey, milk chocolate, tomato concentrate and walnuts are some of the ingredients showing more growth.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
The food and beverage industry is rapidly embracing sustainability to meet environmental concerns and consumer preferences, with a notable 5% global average annual growth in launches featuring ethical claims over a five-year span from July 2018 to June 2023. This includes a spectrum of practices like sustainable sourcing and farming, the promotion of healthy eating, innovative packaging and the integration of circular economy principles.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Over the last five years, food and beverage brands have been integrating greater wellness concepts into NPD. This shift has resulted in a rise in health-focused claims, for example, sugar-free, high protein, and low/no/reduced carb options. These ten global new product launches promise to provide well-being to consumers. 
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
With consumers becoming increasingly aware of the potential health risks associated with artificial food colors, the demand for natural alternatives is on the rise. The use of natural coloring in food and beverages has experienced an average annual growth of +2% globally between 2018/H2 and 2023/H1. During 2022/H2 – 2023/H1, the top categories launched using natural colors are Confectionery (17%), Bakery (14%) and Soft Drinks (12%).
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
«12345...40»