Craving Convenience: Ready Meals Innovation

Jan 2020

Ready meals and side dishes NPD sees growth as the global demand for convenient meal solutions merges with other drivers, such as bolder flavors, authentic recipes, artisanal options, better-for-you ingredients, clean label offerings and free-from alternatives.


The Great Food Co Marrakesh Couscous (South Africa). Marrakesh couscous in a plastic packet held in a reclosable cardboard tub. Savored as a staple dish across Northern Africa, couscous is served as a side dish or simply enjoyed by itself. Simple, tasty and comforting, this Marrakesh Couscous by The Great Food Company will transport your tastebuds to delightful Morocco in no time. Suitable for vegans. Ready in five minutes. Nothing artificial. 100 percent vegetarian.