NPD in action: Frozen foods

Jul 2020

With the summer season on its way, frozen foods gain traction as consumers look to beat the heat. Ice-cream has been the epicenter for new innovations in the frozen foods segment, answering consumers’ need for indulgence. Premium flavors, ingredient origin and healthy reformulations using new technologies are key trend platforms to watch out for.


Sara Lee Joy Creamy Coconut Key Lime Pie (Australia). A retro classic with a vegan twist flavored with the fresh zing of lime juice and coconut cream and a high-sided crumb. Comes in an aluminum tray, held in a carton box. Non-dairy. Vegan-friendly. No artificial colors, flavors or preservatives. Made with coconut cream. A treat filled with positive joy.