NPD in action: Traceability

Dec 2020

With traceability of ingredients increasing product transparency and consumer trust, food & beverage products are increasingly carrying claims related to traceability. The number of global food and beverages launches with a traceability claim is growing, with an average annual growth of +30% (CAGR 2015-2019). Traceability claims are especially found in the Fish, Meat and Eggs market category.


One Degree Organic Foods Gluten Free Sprouted Cinnamon Flax Granola (US). Lightly sweetened organic oat and flax clusters with cinnamon, in a 312g resealable plastic pouch. USDA organic. NSF logo. Traceable. All ingredients are from farmers One Degree knows. Non GMO Project Verified. Non glyphosphate. 100% transparency. Wholegrain council logo. Certified kosher.