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Key trends

Ingredient focus

An in-depth analytical report providing insight into the trends and ingredients driving innovation in the global food and beverage industry.

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Natural colors

According to data from Innova Market Insights, 67% of consumers worldwide are actively reducing artificial additives (such as flavors and colors) from their diets. In response, the use of natural color ingredients in global F&B launches has increased with an average annual growth of 8% from July 2020 to June 2025. Natural colors are most used in Bakery and Confectionery products, but their use in Hot Drinks is rising.

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Citrus ingredients on the rise

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Better-For-You Offerings

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Botanical boosters

Product innovation

A showcase of innovative products spotlighting emerging trends in food and beverage markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights shaping the food and beverage industry.

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Protein launches increase

Innova Market Insights data indicates that 58% of consumers globally actively include protein in their diets. This trend drives demand for versatile, convenient products with added protein. Bakery leads global F&B launches with protein ingredients, while protein-enriched soups are rapidly growing.

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Sweetener solutions

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Sodium reduction technology trends

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Dairy innovation

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