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Key trends

Ingredient focus

An in-depth analytical report providing insight into the trends and ingredients driving innovation in the global food and beverage industry.

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Better-For-You Offerings

Innova Market Insights data indicates that health is a top priority for consumers worldwide, with 78% saying eating healthy foods is essential for them. Data shows that from July 2020 to June 2025, global F&B launches featuring health claims grew by 2%, particularly in the bakery, dairy, and soft drink categories. No additives was the top health claim, and hydration claims increase for NPD. Global growth in F&B launches with protein ingredients had a 4% year-over-year increase.

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Botanical boosters

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Innovations in plant-based fish market

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Alternative protein trends

Product innovation

A showcase of innovative products spotlighting emerging trends in food and beverage markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights shaping the food and beverage industry.

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Protein launches increase

Innova Market Insights data indicates that 58% of consumers globally actively include protein in their diets. This trend drives demand for versatile, convenient products with added protein. Bakery leads global F&B launches with protein ingredients, while protein-enriched soups are rapidly growing.

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Sweetener solutions

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Sodium reduction technology trends

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Dairy innovation

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