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Functional mushrooms move beyond supplements into mainstream F&B ingredients
Functional mushrooms are moving beyond capsules and powders into mainstream F&B — from mushroom coffee and energy drinks to chocolates and gummies. However, as consumer awareness of species like lion’s mane and reishi rises, industry advocates reveal deeper challenges around ingredient standardization, species differentiation, and treating functional mushrooms as a single, interchangeable category.Beyond sugar: How sweetener innovation is redefining taste and texture
Sweetener suppliers are moving beyond single-ingredient sugar swaps toward blended systems that combine rare sugars, stevia, citrus flavonoids, and sweet proteins to rebuild taste, texture, and mouthfeel simultaneously. Innova Market Insights data shows 72% of consumers worldwide are actively cutting sugar, while sweetener NPD is growing at 8% annually, presenting an increasingly lucrative market for the industry. Cargill study finds 98% correlation between ingredient perception and purchase decisions in APAC
Asian consumers aren’t rejecting food science — but they are turning away from scientific-sounding ingredient names. Cargill’s APAC IngredienTracker 2025 finds that naming, familiarity, and brand credibility matter more than ingredient complexity when it comes to purchase decisions, with over 70% of consumers now checking labels before buying. Yuchu Zhang, vice president of R&D at Cargill Food APAC, tells Food Ingredients First how the study’s findings across 91 ingredients are reshaping the company’s innovation strategy in the region. ISM & ProSweets 2026: Valio on “permissible indulgence” and high-protein innovation
Niina Gerritsen, customer development manager at Valio, explores the rise of “permissible indulgence” in confectionery and snacks. She shares how Valio blends high-protein innovation, lactose-free chocolate solutions, and nutritious frozen desserts to deliver treats that balance indulgence with health benefits.
ISM & ProSweets 2026: Solving supply and reformulation challenges
At ISM & ProSweets 2026 in Cologne, Germany, innovation converged around supply chain resilience, product reformulations, and sensory excellence in confectionery and snacks. Exhibitors showcased cocoa-free alternatives, sugar-reduced solutions, and clean label colors and flavors. The show highlighted how collaboration, social media-driven trends, and smart ingredient designs are reshaping the future of scalable, high-quality confections and snacks.Settings
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ISM & ProSweets 2026: Valio on “permissible indulgence” and high-protein innovation
Niina Gerritsen, customer development manager at Valio, explores the rise of “permissible indulgence” in confectionery and snacks. She shares how Valio blends high-protein innovation, lactose-free chocolate solutions, and nutritious frozen desserts to deliver treats that balance indulgence with...
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