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The year of fiber: How Danone turns surging demand into scalable product innovation
Fiber has moved from a nutrition afterthought to a formulation priority for F&B manufacturers, as Western consumers increasingly prioritize gut health to support their overall well-being. Food leaders like Danone view fiber as a long-term strategic ingredient, but success depends on balancing functionality, sensory performance, and scalable sourcing in fiber-enriched products. Innova Market Insights ranks fiber as the second most popular functional ingredient for consumers in the US, behind protein. Around two in five say they are highly interested in fibers, signaling a strong baseline demand. Although WHO recommends a minimum of 25 g of fiber per day, most consumers in developed markets fall significantly short, highlighting a persistent “fiber gap.”Coralie Garcia, senior flavor product marketing manager for EMEA at ADM, answers key questions on translating consumer emotions into flavor strategies, balancing sustainability with innovation, and the role of data in flavor development. Filmed at ADM’s Flavor Innovation Center in Berlin, Germany, the discussion offers valuable insights into the future of flavor across a diverse F&B market.
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Coralie Garcia, senior flavor product marketing manager for EMEA at ADM, answers key questions on translating consumer emotions into flavor strategies, balancing sustainability with innovation, and the role of data in flavor development. Filmed at ADM’s Flavor Innovation Center in Berlin,...































