17 Jul 2024 --- Comfort, indulgence and excitement are significant trends within the desserts and ice cream space, as consumers want to escape the bombardment of politically and economically challenging times around the world. Conflicts, tensions, the cost-of-living crisis, the ongoing recovery from the COVID-19 pandemic, and its impact on health trends are influencing an increased move toward “feel good” food and beverages. Consumers want a treat but also desire healthy indulgence.