25 Jul 2024 --- Sugar reduction was a major theme at IFT First 2024 in Chicago, US (July 15–17). Ingredient and technology companies showcased natural and novel solutions to help F&B manufacturers overcome a difficult challenge: how to replace the taste of sugar — traditionally the industry benchmark for sweetness — while supporting healthier diets. US consumers are increasingly demanding sugar-reduced and sugar-free options amid rising health problems like obesity, diabetes and tooth decay. According to the American Heart Association, adults and children in the country consume, on average, 17 teaspoons of added sugar daily — more than 2–3 times the recommended amount.
