Elevating product performance with enzymatic power
As key additives in growingly prevalent plant-based nutrition options, enzymes are having a moment in the spotlight. Xylanase, often used in wheat flour for improving dough handling and general quality of baked products, is pegged as the fastest growing ingredient in this category. Novel functional enzymes that deliver on anti-aging, hydration and post-workout recovery are on the come up and can be leveraged by formulators to elevate product performance with these attractive benefits.
The beer and wine market remains stable in terms of launches, with newly launched offerings with functional ingredients, such as CBD and ashwagandha, playing into Innova Market Insights' #8 Top Trend, "A Star is Born." Non-alcoholic wine is gaining momentum, pegged by the market researcher as the fastest... Read More
Hydrocolloids are used in a myriad of products, countries and parts of the processed food supply chain. Competition in the “convenience” market is expected to further intensify with new innovative techniques to produce and position the hydrocolloid products. Meanwhile, growth in the plant-based market is... Read More
NPD in dairy is bolstered by the “Storytelling: Winning with Words” trend of 2020. Probiotic claims continue to enjoy time in the spotlight, while brands experiment with novel flavor innovation with taste profiles such as guava, jalapeno and truffle. Meanwhile, clean label remains popular as products without... Read More
The indexed number of sweet treats tracked with sweetened condensed milk saw a 14 percent annual year-on-year growth in 2019, reports Innova Market Insights. Tapping into consumer appetite for low-fat products, "extra-indulgent" products are switching out the ingredient for a skimmed milk variety. Tapping... Read More
Riding the momentum of plant-based popularity, egg replacements are expanding across a range of formats. Appealing to vegan and flexitarian consumers, these solutions are formulated to match the flavor, texture, and versatility of eggs, for better baking, frying and scrambling applications.
A steady rise in fiber-related claims has been observed across global markets. Not only does the gut-healthy ingredient enjoy a starring role in food and beverage products, it has also been tracked in renewable wood-based packaging. Innova Market Insights takes a closer look at the diversification of... Read More
Proteins derived from plants are seeing a surge in popularity, with an average rise in new launches of 9 percent between 2018 and 2014. However, the rate of growth is starting to slow down in regions including North America.
Plant-based food and supplement launches tracked with vitamin D have experienced an average annual growth of 38 percent (Global, CAGR 2014-2018). Globally, within the plant-based space, the bone-building vitamin is most commonly sought after in supplements, followed by the dairy and sports nutrition... Read More
Prebiotics are key in supporting overall health and inner wellbeing. As a result, there has been a 37 percent annual growth in food and beverage launches tracked with a prebiotic claim and a feel-good claim (Global, CAGR 2014-2018). While Baby and Toddlers is the number one category for prebiotics, Sports... Read More
There is global growth of launches featuring sugar related claims, such as "low sugar." In conjunction with such claims, data shows that "no additives/preservatives" is also often used. This matches the global turnaway from sugar laden products, as consumers seek healthier dietary options.
Quinoa has been a trendy grain for some years, with its position being bolstered by its ever-expanding health halo. The grain is increasingly featuring in Ready Meals & Side Dishes NPD, as well as within products that tout Ancient Grains on their labels. Quinoa is also being featured in Sports Nutrition... Read More
Protein is enjoying vast innovation in sports, as well as medical nutrition. A key ingredient in this space is whey protein, which has seen an average of 39 percent average annual growth between 2014 and 2018. Application possibilities are wide, ranging from power bars to infant formula. The ingredient is... Read More
Food and beverage launches featuring dairy proteins are seeing steady growth, with a CAGR of 7 percent (Global, 2014-2018), according to Innova Market Insights data. Sports nutrition is the leading market category featuring dairy proteins. With innovative launches seen in the seniors and infant categories,... Read More
With their healthy image, botanicals are finding increased application in food and beverage NPD. The fastest growing botanical ingredient is spirulina extract.
As consumers become more aware of the connection between nutrition, physical health and mental wellbeing, there is a strong demand for digestive health boosting food and beverages. As a result, fiber, pre and probiotics are seeing growing interest and increased NPD.
Globalization is sparking the consumer’s curiosity to discover new food and drinks, and that includes a curiosity for novel snacks. Since eating plant-based is becoming mainstream, industry thrives on plants. Meanwhile an increasing number of consumers is seeking out alternative proteins.
Globalization has sparked in consumers a curiosity to discover new flavors, food and drinks. At the same time, growing awareness about the role of nutrition in overall health is prompting consumers to prioritize healthy options. Nuts, seeds and fruit hold great appeal, especially in the growing snacking... Read More