New trends in powder sports nutrition products
Sports nutrition products are increasingly consumed, with 2 in 5 consumers upping their intake and 39 percent saying they are consuming more sports nutrition products than last year. There is global growth of sports powder launches with a 25 percent increase in Europe and a 17 percent spike in North America. Meanwhile, science claims are increasingly being featured on sport nutrition products, and consumers believe that science is essential for progress in nutrition.
Consumers were already on a path to improve various health needs through food and drinks, however, the COVID-19 pandemic has driven up the need for healthy NPD with wellness in mind. The pandemic has bolstered focus on overall health and immunity, and consumers looking to support a more healthy lifestyle... Read More
New launches with vanilla applications are experiencing a steady rise with Europe leading the way for vanilla-flavored launches. Bakery has overtaken desserts and ice cream as the most-used category for vanilla flavor. Meanwhile, gluten-free is the top positioning claim for vanilla-flavored launches with a... Read More
As plant-based eating moves from trend to food revolution status, global consumer interest in plant-based ingredients is growing with 3 in 5 wanting to incorporate more into their diets. Continued growth has led to many different ways of approaching plant-based innovation, but health remains the biggest... Read More
Chocolate, confectionery and ice cream manufacturers are increasingly demanding suitable ingredients to keep pace with today's mindful consumers seeking clean labels, organic, sugar reduction and more. Statistics show a 21 percent increase in chocolate, confectionery & ice cream launches with a sugar-related... Read More
There has been a steady rise in F&B featuring dried ingredients, with a 4 percent annual growth (2015-2019). Europe leads the way with new product development in dried ingredients with a 50 percent increase in NPD (2015-2019). The top market category for dried ingredients is Ready Meals and Side Dishes,... Read More
As key additives in growingly prevalent plant-based nutrition options, enzymes are having a moment in the spotlight. Xylanase, often used in wheat flour for improving dough handling and general quality of baked products, is pegged as the fastest growing ingredient in this category. Novel functional enzymes... Read More
The beer and wine market remains stable in terms of launches, with newly launched offerings with functional ingredients, such as CBD and ashwagandha, playing into Innova Market Insights' #8 Top Trend, "A Star is Born." Non-alcoholic wine is gaining momentum, pegged by the market researcher as the fastest... Read More
Hydrocolloids are used in a myriad of products, countries and parts of the processed food supply chain. Competition in the “convenience” market is expected to further intensify with new innovative techniques to produce and position the hydrocolloid products. Meanwhile, growth in the plant-based market is... Read More
NPD in dairy is bolstered by the “Storytelling: Winning with Words” trend of 2020. Probiotic claims continue to enjoy time in the spotlight, while brands experiment with novel flavor innovation with taste profiles such as guava, jalapeno and truffle. Meanwhile, clean label remains popular as products without... Read More
The indexed number of sweet treats tracked with sweetened condensed milk saw a 14 percent annual year-on-year growth in 2019, reports Innova Market Insights. Tapping into consumer appetite for low-fat products, "extra-indulgent" products are switching out the ingredient for a skimmed milk variety. Tapping... Read More
Riding the momentum of plant-based popularity, egg replacements are expanding across a range of formats. Appealing to vegan and flexitarian consumers, these solutions are formulated to match the flavor, texture, and versatility of eggs, for better baking, frying and scrambling applications.
A steady rise in fiber-related claims has been observed across global markets. Not only does the gut-healthy ingredient enjoy a starring role in food and beverage products, it has also been tracked in renewable wood-based packaging. Innova Market Insights takes a closer look at the diversification of... Read More
Proteins derived from plants are seeing a surge in popularity, with an average rise in new launches of 9 percent between 2018 and 2014. However, the rate of growth is starting to slow down in regions including North America.
Plant-based food and supplement launches tracked with vitamin D have experienced an average annual growth of 38 percent (Global, CAGR 2014-2018). Globally, within the plant-based space, the bone-building vitamin is most commonly sought after in supplements, followed by the dairy and sports nutrition... Read More
Prebiotics are key in supporting overall health and inner wellbeing. As a result, there has been a 37 percent annual growth in food and beverage launches tracked with a prebiotic claim and a feel-good claim (Global, CAGR 2014-2018). While Baby and Toddlers is the number one category for prebiotics, Sports... Read More
There is global growth of launches featuring sugar related claims, such as "low sugar." In conjunction with such claims, data shows that "no additives/preservatives" is also often used. This matches the global turnaway from sugar laden products, as consumers seek healthier dietary options.
Quinoa has been a trendy grain for some years, with its position being bolstered by its ever-expanding health halo. The grain is increasingly featuring in Ready Meals & Side Dishes NPD, as well as within products that tout Ancient Grains on their labels. Quinoa is also being featured in Sports Nutrition... Read More