Promotional graphic from IFF featuring person with teal hair holding a halved orange over one eye, alongside green banner reading “Discover IFF’s zest for the future” with citrus visuals
Home
Webinars
More per Bite: Turn ...

More per Bite: Turn wellness into market success

21 Apr 2026 | Valio

As wellness becomes a lifestyle driver, consumers expect more from every bite. Gut health, high protein and GLPI-1 medications are reshaping food choices – accelerating demand for nutrient-dense, multifunctional products that deliver tangible benefits in compact formats.

In this webinar Valio’s Consumer Insight Manager Sara Helminen explores the forces behind the “More per Bite” phenomenon and what they mean for product development. The presentation dives into why food is increasingly more than just food, how smaller portions must deliver higher value, and why the protein boom is shifting from quantity to quality. She also highlights how gut health is entering the mainstream and the resulting opportunities this creates for FMCG brands.

Speakers
Speaker Image

Dennis van der Veer

Head of Customer Development

Speaker Image

Sara Helminen

Consumer Insight Manager

Speaker Image

Dennis van der Veer

Head of Customer Development

Speaker Image

Sara Helminen

Consumer Insight Manager

More webinars

Image