Promotional graphic from IFF featuring person with teal hair holding a halved orange over one eye, alongside green banner reading “Discover IFF’s zest for the future” with citrus visuals
Home
Videos
"Transparency Triump...

"Transparency Triumphs" crowned Innova Market Insights' Top Trend 2021

28 Oct 2020 | Innova Market Insights

“Transparency Triumphs” leads Innova Market Insights’ newly unveiled Top Ten Trends for 2021. Lu Ann Williams, global insights director, shares a deep dive into these themes’ evolution in successful product trends. In other spotlighted F&B product themes, the sustained plant-based revolution is branching out into more sophisticated alternatives. At the same time, COVID-19’s influence over omnichannel eating has bolstered interest in immunity-elevating offerings.

More videos

Image