EIT Food: How fiber, protein & GLP-1 trends drive indulgent F&B formulations
Durk Bosma, head of insights at EIT Food Consumer Observatory, discusses the gap between consumer health intentions and indulgent food choices. He emphasizes the need for F&B manufacturers to tailor products for consumers who are “health optimizers” or “balance cravers.” Bosma also comments on the rise of fiber-rich foods and reduced interest in high-calorie products due to GLP-1 medications.
