21 May 2020 --- Innova Market Insights’ Flavor Trends for 2020 have been highly anticipated and the market researcher has surveyed consumers in 12 countries over the past several weeks, mapping changing consumer behaviors towards flavors amid the pandemic. Speaking yesterday during a webinar, Lu Ann Williams, Director of Innovation at Innova Market Insights, highlighted split responses as a result of COVID-19, with health and cost influencing purchasing patterns. Williams also flags how indulgence remains a key taste priority for many.
