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Innova Market Insights

Company-logo  COMPANY DETAILS
Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands

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  +31 26 319 2000




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Who we are

Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

Why Connect?

Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.

Our tools help customers to be more productive, make better decisions and get the results they expect.

Services

  • New Product Insights
  • Global Consumer Insights
  • Market Sizing
  • Innova Trends Framework
  • Innova Reports
  • Ingredient Genius
  • Quest
  • Product Retrieval
  • Consulting



Articles On FoodIngredientsFirst
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FOOD INGREDIENTS NEWS

AFI eyes Chinese market as nation approves imported whey permeate

02 Jun 2020 --- China has approved the import of whey permeate for use in F&B products. Arla Foods Ingredients (AFI) has welcomed this news, which comes as a result of a recent trade agreement... Read More

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FOOD INGREDIENTS NEWS

Yum China to unveil Beyond Burger at select KFC, Pizza Hut and Taco Bell chains

02 Jun 2020 --- Yum China Holdings is partnering with plant-based innovator Beyond Meat to introduce the Beyond Burger as a limited-time offering at select KFC, Pizza Hut and Taco Bell locations in... Read More

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FOOD INGREDIENTS NEWS

It’s alive: Fermented cultures market hungry for plant-based probiotics

01 Jun 2020 --- The space of bioprotection has seen renewed interest in novel fermented cultures solutions. Suppliers are breaking new ground in the plant-based sector, where tectonic shifts in... Read More

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FOOD INGREDIENTS NEWS

The power of plants: ProVeg survey reveals lucrative opportunities in plant-based arena

01 Jun 2020 --- Plant-based cheese, ready meals, seafood and alternatives to eggs are among the most significant opportunities in the plant-based arena, a major survey of over 6,000 consumers has... Read More

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FOOD INGREDIENTS NEWS

Egg-free formulation: Kröner-Stärke unveils vegan mayonnaise solution

27 May 2020 --- Vegan alternatives are rapidly rising to the forefront of the condiment world, with more products than ever going dairy-free, according to Germany-based clean label ingredients... Read More




Video Interviews
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Bringing authentic food home to world travelers

16 Dec 2019 --- As travel becomes more accessible than ever, consumers have increasingly high expectations for the quality of international food at home. This led Alessandro Celano to found Kookaloney, a Middle Eastern-themed meal kit start-up, which was presenting at Anuga 2019. However, a primary difficulty was accessing genuine recipes due to the tradition of passing on food know-how down within a family. The company was also highlighted by Innova Market Insights for its innovative and creative packaging, which aims to convey both the recipe and the story behind the meal.

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Top ten trends and confectionery and snacks

04 Feb 2019 --- Consumers are on a big and broad journey of discovery. They are moving out of their comfort zone to explore bolder flavors and multi-sensory food experiences. Sixty-six percent of US consumers say they love to discover new flavors (Consumer Study 2018, Innova Market Insights). At ISM 2019 in Cologne Innova Market Insights presented the latest confectionery insights on product development from around the globe.  Irene Kersbergen from the market research firm discusses how several of the top ten trends are shaping confectionery and snacks product development.

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The current pulses market environment

26 Nov 2018 --- Pulses are taking center stage. In 2018, nearly 12 percent of all new global ready meal launches tracked by Innova Market Insights feature pulses. For example, Pedon (Italy) won the SIAL Innovation Award in the savory category with their introduction of rice-shaped pulses at SIAL 2018. Tim McGreevy of the American Pulse Association discusses the current market environment and opportunities in Europe for American pulse products.

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Flavors to move beyond wellness and the coffeehouse

13 Aug 2018 --- Silesia notes how Innova Market Insights’ “Beyond the Coffeehouse” trend is leading to a reinvention of how we see coffee flavor, taking it into new and different segments. For their fresh roasted pecans concept, presented at IFT, the flavor supplier took rich and creamy flavor and complemented it with cinnamon spice and slightly sweet caramel flavors and fresh roasted onto pecans – “making for a tempting sweet treat.” The company also presented a cold brew coffee concept and a vinegar-based shrub beverage as a “red rhuby refresher,” where “seedy, fruity strawberry is perfectly complemented by the tart rhubarb stalks.” 

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Almonds gain greater NPD traction

30 Jul 2018 --- The Almond Board of California (ABC) presented snacking insights and samples at IFT, Chicago. With the latest research and live demonstrations, ABC’s industry and culinary experts were available to address questions about California almonds. Throughout IFT 2018, Chef Rob Corliss of All Things Epicurean was available for individual or small-group California Almond Solution Sessions, offering a deep-dive into the inspiration of this year’s IFT samples and assistance for other almond-related inquiries. The company presented new product data from Innova Market Insights, which highlighted the almond’s continued role as the leading nut in new product development. FoodIngredientsFirst spoke with Molly Spence on almonds gaining greater NPD traction. 




Articles On The World of Food Ingredients
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THE WORLD OF FOOD INGREDIENTS

View from the Top - Paul Collins, Managing Director, GNT UK and Board member of GNT Group

01 Feb 2014 --- It is clear that there will be changes in the EU food colorings market, as there are products there that will not comply with the Guidance Notes. An interview about expansion plans, natural color use, EU regulatory changes and other issues.




Ingredient Focus
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01 May 2020 | Innova Market Insights

Hydrocolloids space heats up amid plant-based boom

Hydrocolloids are used in a myriad of products, countries and parts of the processed food supply chain. Competition in the “convenience” market is expected to further... Read More

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01 Apr 2020 | Innova Market Insights

Dairy launches leverage brand storytelling

NPD in dairy is bolstered by the “Storytelling: Winning with Words” trend of 2020. Probiotic claims continue to enjoy time in the spotlight, while brands experiment with... Read More

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04 Feb 2020 | Innova Market Insights

Egg replacements see expansion under plant-based revolution

Riding the momentum of plant-based popularity, egg replacements are expanding across a range of formats. Appealing to vegan and flexitarian consumers, these solutions are formulated to match... Read More

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15 Jan 2020 | Innova Market Insights

Fiber trends: Good for gut, good for Earth

A steady rise in fiber-related claims has been observed across global markets. Not only does the gut-healthy ingredient enjoy a starring role in food and beverage products, it has also been... Read More

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05 Dec 2019 | Innova Market Insights

Plant proteins on the rise

Proteins derived from plants are seeing a surge in popularity, with an average rise in new launches of 9 percent between 2018 and 2014. However, the rate of growth is starting to slow down... Read More




Podcasts
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NewsBite Podcast (May 18-22): COVID-19 challenges flavor behaviors, Kerry receives “organic suitable” status for acrylamide-reducing solution

22 May 2020 --- FoodIngredientsFirst is back with another NewsBite podcast, where you can catch up on the most important industry-related news and information from the past few days. This week, Innova Market Insights flagged how COVID-19 challenges behaviors when it comes to flavors, while Kerry’s acrylamide-reducing Acryleast yeast solution received “organic suitable” status in the EU. Meanwhile, DSM unveiled its new line of cheese cultures for boosting the yield and resource efficiency of mozzarella cheese production.

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NewsBite Podcast (May 4-8): “Milk-spraying” protests polarize dairy sector, ValuSect propels bug-based investments

08 May 2020 --- FoodIngredientsFirst is back with another NewsBite podcast, where you can catch up on the most important industry-related news and information from the past few days. This week in industry news, we took a look at divisive “milk-spraying” demonstrations taking place across Europe, new funding within the European insect-based sector, and the rise of blockchain as a valuable tool helping brands tap into Innova Market Insights’ Top Trend for 2020 – “Storytelling: Winning with Words.”Read more:Dairy crisis: “Milk-spraying” protests polarize sector as producers push for EU-wide production cutsBug-based ingredients: New European project to propel insect-derived productsFairfood’s blockchain traces food “back to its genesis” for effective brand storytelling

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INTERVIEW PODCAST: Key Trends Occurring in the US Foodservice Space

28 Feb 2017 --- The foodservice sector is always a great source of inspiration for food manufacturers, as creative chefs and food service operators are typically at the cutting edge of creating new trends and inspired cuisines.   Kara Nielsen is a Sales & Engagement Manager at Innova Market Insights, and is particularly well versed on key trends occurring in the US foodservice space.    FoodIngredientsFirst spoke with Kara about the current food service trends and where the opportunities are for innovation. 




Webinars
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Craveable Combinations: The Rise of Snacking and Confectionery Hybrids

28 May 2020 --- The popularity of products that cross the snacking and confectionery categories has grown in recent years, with more and more products featuring a sweet twist alongside healthful ingredients. Additionally, consumers are purchasing indulgent comfort foods to help deliver joy during difficult days of at-home confinement caused by the spread of the coronavirus. The Almond Board of California’s 2018 Global Chocolate survey shows that four out of five global consumers say chocolate is their favorite snack or one of their favorites when they are looking to indulge. Moreover, Innova Market Insights identified hybrids as one of its top ten trends for 2020, evidenced by consumers continuing to enjoy products that offer on-the-go indulgence.

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Top Flavor Trends for 2020

21 May 2020 --- Flavors are more than ever at the center of new product innovation as ethnic flavors continue to expand globally. Meanwhile, storytelling is key to engaging with consumers. Health is top-of-mind for consumers while wellness flavors such as botanicals continue to thrive. At the same time, indulgence remains a key aspect that is reflected through the rise of brown flavors, combinations of flavor and texture, and the revival of all-time favorites. Hybrid NPD and a focus on the taste buds with combinations of spicy, salty, and sour flavors are driving experimentation and rich experiences. In this webinar, Lu Ann Williams, Director of Insights & Innovation highlights the top flavor innovations of today.This is the summary version of the Top Flavor Trends for 2020 webinar. For the full version, please reach out to us at contact@innovami.com.

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Using a Triple Bottom Line Sustainability Approach to Create Business Value

22 Apr 2020 --- According to a recent Innova Market Insights survey*, nearly nine in ten consumers around the world expect companies to invest in sustainability. CP Kelco has implemented a Triple Bottom Line sustainability strategy to align its values with its customers, suppliers, employees and stakeholders. In this session, we show you how all parts of the business can work together to drive sustainable value creation through water and waste reduction, upcycling, employee safety, community service and more.*Innova Trends Survey 2019 of 1,000 consumers interviewed in each of the following countries: Brazil, China, France, Germany, UK, India, Indonesia, Mexico, Spain and the United States

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The Right Bite

15 Apr 2020 --- A healthy brain is one that has the ability to remember, concentrate and maintain a clear and active mind. Increasingly, it’s not just the senior population who are concerned with optimizing such functions, but also younger consumers who are managing careers, families and social lives while striving to maintain healthy lifestyle. In this webinar, Lu Ann Williams, Director of Insights & Innovation highlights the key trends in energy-boosting food/drinks, convenient solutions and comforting foods that are becoming a part of consumers' busy lifestyles.

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Top Ten Trends 2020: Opportunities for Dairy

12 Mar 2020 --- The influence of Innova’s Top Ten Trends for 2020 is clearly apparent in the dairy category, which is facing key challenges in remaining viable. Meanwhile, consumer tastes are ever-changing and interest in the origin of dairy products remains strong. In this webinar, Lu Ann Williams, Director of Innovation at Innova Market Insights, will highlight the top leading trends driving development in the dairy sector. For the full webinar covering the whole top ten trends of dairy, reach out to us at contact@innovami.com.




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