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Innova Market Insights

Company-logo  COMPANY DETAILS
Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands


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  +31 26 319 2000




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Who we are

Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

Why Connect?

Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.

Our tools help customers to be more productive, make better decisions and get the results they expect.

Services

  • New Product Insights
  • Global Consumer Insights
  • Market Sizing
  • Innova Trends Framework
  • Innova Reports
  • Ingredient Genius
  • Quest
  • Product Retrieval
  • Consulting



Articles On FoodIngredientsFirst
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FOOD INGREDIENTS NEWS

Motif FoodWorks exec eyes “radical sensory improvements” in plant-based analogs following US$226M funding

17 Jun 2021 --- Motif FoodWorks has raised US$226 million in Series B funding, the largest food-tech raise to bring transformative plant-based food technologies to market. Speaking to... Read More

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FOOD INGREDIENTS NEWS

GFI program explores Brazil’s vast biodiversity in search of alternative plant proteins

17 Jun 2021 --- The Good Food Institute (GFI) Brazil is spearheading The Biomas Project, a program to fund exploratory research for transforming plant species native to the Amazon and Cerrado... Read More

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FOOD INGREDIENTS NEWS

Stripping out sugar: Chobani’s zero sugar yogurt poised to disrupt category

15 Jun 2021 --- Chobani is disrupting the yogurt space with a major US launch which sees the dairy specialist eliminate  the sugar in milk. The strained yogurt expert has developed what it... Read More

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FOOD INGREDIENTS NEWS

Planetary health comes to the fore as consumers’ concern over environmental impact of food escalates

15 Jun 2021 --- While sustainability and planetary health are key considerations for the modern, conscious individual, there can be regional differences among what consumers are specifically... Read More

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FOOD INGREDIENTS NEWS

Cargill reveals US consumers indulge in daily chocolate treat to curb stress and boost mood

15 Jun 2021 --- Reaffirming chocolate’s universal appeal, a new survey from Cargill has revealed most US consumers indulge in a chocolate-flavored treat every day. Viewed as a reward,... Read More




Videos
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Tailored to Fit: Personalization among top trends of 2021

19 Nov 2020 --- Chang Liu, market analyst at Innova Market Insights, discusses “Tailored to Fit,” one of the market researcher’s Top Trends for 2021. Liu explains how personalization comes into play for NPD and how technology is impacting the space. Moreover, she elaborates on how different consumer generations are perceiving the personalization trend. 

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"Transparency Triumphs" crowned Innova Market Insights' Top Trend 2021

28 Oct 2020 --- “Transparency Triumphs” leads Innova Market Insights’ newly unveiled Top Ten Trends for 2021. Lu Ann Williams, global insights director, shares a deep dive into these themes’ evolution in successful product trends. In other spotlighted F&B product themes, the sustained plant-based revolution is branching out into more sophisticated alternatives. At the same time, COVID-19’s influence over omnichannel eating has bolstered interest in immunity-elevating offerings.

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“Act for Future:” Agrana Fruit flags growing sustainability concerns among consumers

19 Oct 2020 --- Agrana Fruit has published its latest trend blog entitled “Act for Future,” which focuses on developing future-proof sustainability solutions. In 2019, 87 percent of consumers expected companies to invest in sustainability – 22 percent more than in the previous year, according to data from Innova Market Insights. This year, global consumers have become even more concerned about environmental issues due to the COVID-19 pandemic. Melanie Sturm, Agrana Fruit's global market & consumer insights manager, shares insights on the issues surrounding sustainability.

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Authenticity shines in successful product storytelling

24 Sep 2020 --- Authenticity is a key part of the storytelling process in food and beverage development. Akhil Aiyar, market analyst at Innova Market Insights, presents the market researcher's latest report highlighting the different ways in which these authentic stories are being told. Direct claims using generic on-pack language such as "authentic" or "traditional" have been a popular approach for some time. However, strategies appear to be moving on, with a growing focus on recipe choices and traceability to help build a truly authentic image.

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Bringing authentic food home to world travelers

16 Dec 2019 --- As travel becomes more accessible than ever, consumers have increasingly high expectations for the quality of international food at home. This led Alessandro Celano to found Kookaloney, a Middle Eastern-themed meal kit start-up, which was presenting at Anuga 2019. However, a primary difficulty was accessing genuine recipes due to the tradition of passing on food know-how down within a family. The company was also highlighted by Innova Market Insights for its innovative and creative packaging, which aims to convey both the recipe and the story behind the meal.




Technical Papers
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Snacking Hybrid Innovations Meeting Consumer Demand

02 Jun 2020 --- As consumers become increasingly adventurous with their food choices, snack products have evolved to include new hybrids and unusual combinations. Learn why hybrids were identified as one of the 2020 top ten food trends by Innova Market Insights and discover new global product examples utilizing California almonds a key ingredient.




Articles On The World of Food Ingredients
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THE WORLD OF FOOD INGREDIENTS

View from the Top - Paul Collins, Managing Director, GNT UK and Board member of GNT Group

01 Feb 2014 --- It is clear that there will be changes in the EU food colorings market, as there are products there that will not comply with the Guidance Notes. An interview about expansion plans, natural color use, EU regulatory changes and other issues.




Ingredient Focus
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01 Jun 2021 | Innova Market Insights

Food and vegetable applications: What’s on the horizon?

Sauces & Seasonings is the top market category for fruit and vegetables, with Asian sauces standing out in the market. The fastest-growing market categories of food and beverage... Read More

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01 Apr 2021 | Innova Market Insights

What's the scoop on global nutritional desserts?

About one out of three desserts carry a health claim in 2020, with half of the global desserts with a health claim being launched in Europe. Dairy-based Ice Cream & Frozen Yogurt... Read More

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01 Mar 2021 | Innova Market Insights

Citrus flavors: What's driving innovation?

There has been a steady rise in launch activity featuring citrus flavors with transparency claims featuring heavily. Soft drinks and bakery together account for more than 2 in 5 F&B... Read More

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08 Feb 2021 | Innova Market Insights

Chocolate and cocoa ingredients: Sports Nutrition emerges as fastest-growing category

There is a steady rise in launch activity featuring cocoa ingredients, while cocoa/chocolate provenance claims are on-trend. Confectionery is a leading category accounting for more than 1 in... Read More

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07 Jan 2021 | Innova Market Insights

What's on the alternative proteins horizon?

Global markets show an uptick in demand for alternative proteins, with continuous development expected throughout 2021. Cereals continue to lead with the use of alternative proteins... Read More




Podcasts
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NewsBite Podcast (Oct 19 - 23): Cultivating steak in space

23 Oct 2020 --- NewsBite recaps some of the latest industry-related stories from the last few days. Highlights include how “Transparency Triumphs” leads Innova Market Insights’ Top Ten Trends for 2021. Cultivated meat pioneers Aleph Farms launched a “steaks in space” program and Barry Callebaut’s new brand Cabosse Naturals features a range of ingredients that showcase the zesty taste and natural richness of cacaofruit.

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NewsBite Podcast (May 18-22): COVID-19 challenges flavor behaviors, Kerry receives “organic suitable” status for acrylamide-reducing solution

22 May 2020 --- This week, Innova Market Insights flagged how COVID-19 challenges behaviors when it comes to flavors, while Kerry’s acrylamide-reducing Acryleast yeast solution received “organic suitable” status in the EU. Meanwhile, DSM unveiled its new line of cheese cultures for boosting the yield and resource efficiency of mozzarella cheese production.

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NewsBite Podcast (May 4-8): “Milk-spraying” protests polarize dairy sector, ValuSect propels bug-based investments

08 May 2020 --- In this week’s headlines, we took a look at divisive “milk-spraying” demonstrations taking place across Europe, new funding within the European insect-based sector, and the rise of blockchain as a valuable tool helping brands tap into Innova Market Insights’ Top Trend for 2020 – “Storytelling: Winning with Words.”Read more:Dairy crisis: “Milk-spraying” protests polarize sector as producers push for EU-wide production cutsBug-based ingredients: New European project to propel insect-derived productsFairfood’s blockchain traces food “back to its genesis” for effective brand storytelling

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INTERVIEW PODCAST: Key Trends Occurring in the US Foodservice Space

28 Feb 2017 --- The foodservice sector is always a great source of inspiration for food manufacturers, as creative chefs and food service operators are typically at the cutting edge of creating new trends and inspired cuisines.   Kara Nielsen is a Sales & Engagement Manager at Innova Market Insights, and is particularly well versed on key trends occurring in the US foodservice space.    FoodIngredientsFirst spoke with Kara about the current food service trends and where the opportunities are for innovation. 




Webinars
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Top Ten Flavor Trends 2021

12 May 2021 --- This year’s Top Ten Flavor Trends explore how flavor and texture is being used to celebrate the exotic, bring restaurant quality experiences in-home and champion what is great about local and regional tastes. At a time when health and security concerns are top of mind for consumers, flavors with health and stress relieving associations are proving popular. With food and beverage an ongoing focus for consumer spend in restricted times there are many opportunities to excite and delight consumers with new flavor innovations.

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Plant proteins: an expanding opportunity

14 Apr 2021 --- With plant based trends reaching global phenomenon status, the “plant based” definition is ever-evolving. Its rising mainstream appeal will drive expansion to different regions and categories in 2021 and beyond, including accelerated demand for new formats, plant proteins and more sophisticated alternatives. As consumers are powering up on plant protein, opportunities and challenges relating to regional consumer preferences and sustainability expectations are attracting attention.

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Top Ten Trends 2021 for Dairy

11 Mar 2021 --- Innova Market Insights reveals how their Top Ten Trends for 2021 are impacting the dairy industry. Lu Ann Williams, Global Insights Director at Innova Market Insights, will highlight how new product development is being driven by major F&B trends including transparency, plant-based and immune health. For the full version please reach out to us at contact@innovami.com

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Top Ten Trends 2021 for Sweets & Snacks

02 Feb 2021 --- Transparency, health, sustainability, hybrid innovation and modern nostalgia are driving NPD in the snacking space. However, there is a paradox as consumers seek both healthier options through lighter enjoyment, as well as pure indulgence and elevated sensory experiences.This is the summary version of the Top Ten Trends 2021 for Sweets & Snacks webinar. For the full version, please reach out to us at contact@innovami.com.

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Top Ten Trends 2021

11 Nov 2020 --- Innova Market Insights releases its Top Ten Trends for 2021, using its ongoing analyses of global developments in food and drink launch activity and the latest consumer insights to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.This is the summary version of the Top Ten Trends for 2021 webinar. For the full version, please reach out to us at contact@innovami.com.




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