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Innova Market Insights

Company-logo  COMPANY DETAILS
Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands

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  +31 26 319 2000




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Who we are

Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

Why Connect?

Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.

Our tools help customers to be more productive, make better decisions and get the results they expect.

Services

  • New Product Insights
  • Global Consumer Insights
  • Market Sizing
  • Innova Trends Framework
  • Innova Reports
  • Ingredient Genius
  • Quest
  • Product Retrieval
  • Consulting



Articles On FoodIngredientsFirst
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FOOD INGREDIENTS NEWS

COP25: Food sector urged to look beyond profit-driven model and accelerate sustainable systems

13 Dec 2019 --- As the UN Climate Change Conference (COP25) draws to a close today in Madrid, Spain, the urgent need to re-evaluate profit-driven food systems has been markedly underscored by... Read More

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FOOD INGREDIENTS NEWS

Fi Europe 2019: Naturex’s new “infused botanicals” offer tradition and relaxation

13 Dec 2019 --- Naturex, part of Givaudan, launched a range of concentrated botanical infusions at Fi Europe 2019 in Paris, France. Tapping into consumer demand for tradition and wellness, the... Read More

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FOOD INGREDIENTS NEWS

Creating culinary building blocks: DSM’s new clean label savory solution promises enrichment, complexity and premiumization

12 Dec 2019 --- Taking away some of the “standards” from a manufacturers toolbox, such as salt, MSG and yeast extract, can create taste challenges, according to Gilbert Verschelling,... Read More

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FOOD INGREDIENTS NEWS

Almond Board of California “fueling farms of the future” with US$5.9m investment

11 Dec 2019 --- The Almond Board of California (ABC) is investing US$5.9 million in 85 independent research projects exploring next-generation farming practices as California almond farmers... Read More

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FOOD INGREDIENTS NEWS

Improving plant-based texture: Motif FoodWorks and Australian university partner on sensory processing

11 Dec 2019 --- Motif FoodWorks, a US-based and animal-free ingredient company, has partnered with the University of Queensland (UQ) in Brisbane, Australia, to test and identify new formulations to... Read More




Video Interviews
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Top ten trends and confectionery and snacks

Consumers are on a big and broad journey of discovery. They are moving out of their comfort zone to explore bolder flavors and multi-sensory food experiences. Sixty-six percent of US consumers say they love to discover new flavors (Consumer Study 2018, Innova Market Insights). At ISM 2019 in Cologne Innova Market Insights presented the latest confectionery insights on product development from around the globe.  Irene Kersbergen from the market research firm discusses how several of the top ten trends are shaping confectionery and snacks product development.

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The current pulses market environment

Pulses are taking center stage. In 2018, nearly 12 percent of all new global ready meal launches tracked by Innova Market Insights feature pulses. For example, Pedon (Italy) won the SIAL Innovation Award in the savory category with their introduction of rice-shaped pulses at SIAL 2018. Tim McGreevy of the American Pulse Association discusses the current market environment and opportunities in Europe for American pulse products.

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Flavors to move beyond wellness and the coffeehouse

Silesia notes how Innova Market Insights’ “Beyond the Coffeehouse” trend is leading to a reinvention of how we see coffee flavor, taking it into new and different segments. For their fresh roasted pecans concept, presented at IFT, the flavor supplier took rich and creamy flavor and complemented it with cinnamon spice and slightly sweet caramel flavors and fresh roasted onto pecans – “making for a tempting sweet treat.” The company also presented a cold brew coffee concept and a vinegar-based shrub beverage as a “red rhuby refresher,” where “seedy, fruity strawberry is perfectly complemented by the tart rhubarb stalks.” 

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Almonds gain greater NPD traction

The Almond Board of California (ABC) presented snacking insights and samples at IFT, Chicago. With the latest research and live demonstrations, ABC’s industry and culinary experts were available to address questions about California almonds. Throughout IFT 2018, Chef Rob Corliss of All Things Epicurean was available for individual or small-group California Almond Solution Sessions, offering a deep-dive into the inspiration of this year’s IFT samples and assistance for other almond-related inquiries. The company presented new product data from Innova Market Insights, which highlighted the almond’s continued role as the leading nut in new product development. FoodIngredientsFirst spoke with Molly Spence on almonds gaining greater NPD traction. 

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Key trends for snacks and confectionery in 2018

Innova Market Insights presented the key trends in confectionery at this year’s event. The researcher noted how interest and awareness in health, indulgence and sustainability continues to rise. Further innovation in sugar and chocolate confectionery that takes these demands into account is paramount in order to remain competitive. For example, there was 93% CAGR reported in sugar confectionery launches with a “vegan” claim (Global, 2012-2016). 70% CAGR in gummies/jellies product launches with a “gelatin free” claim (Global, 2012-2016). 




Articles On The World of Food Ingredients
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THE WORLD OF FOOD INGREDIENTS

View from the Top - Paul Collins, Managing Director, GNT UK and Board member of GNT Group

01 Feb 2014 --- It is clear that there will be changes in the EU food colorings market, as there are products there that will not comply with the Guidance Notes. An interview about expansion plans, natural color use, EU regulatory changes and other issues.




Ingredient Focus
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05 Dec 2019 | Innova Market Insights

Plant proteins on the rise

Proteins derived from plants are seeing a surge in popularity, with an average rise in new launches of 9 percent between 2018 and 2014. However, the rate of growth is starting to slow down... Read More

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01 Sep 2019 | Innova Market Insights

Rise of sugar reduction claims in NPD

There is global growth of launches featuring sugar related claims, such as "low sugar." In conjunction with such claims, data shows that "no... Read More

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01 Aug 2019 | Innova Market Insights

Quinoa's global growth amid Ancient Grains revival

Quinoa has been a trendy grain for some years, with its position being bolstered by its ever-expanding health halo. The grain is increasingly featuring in Ready Meals & Side Dishes... Read More

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17 May 2019 | Innova Market Insights

Botanicals find increased application in NPD

With their healthy image, botanicals are finding increased application in food and beverage NPD. The fastest growing botanical ingredient is spirulina extract.

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28 Jan 2019 | Innova Market Insights

Natural food colors

The use of natural food colors is on the rise, with Innova Market Insights data showing a CAGR of 5 percent (Global, 2014-2018). Bakery leads as the top market category in terms of products... Read More




Podcasts
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INTERVIEW PODCAST: Key Trends Occurring in the US Foodservice Space

The foodservice sector is always a great source of inspiration for food manufacturers, as creative chefs and food service operators are typically at the cutting edge of creating new trends and inspired cuisines.   Kara Nielsen is a Sales & Engagement Manager at Innova Market Insights, and is particularly well versed on key trends occurring in the US foodservice space.    FoodIngredientsFirst spoke with Kara about the current food service trends and where the opportunities are for innovation. 




Webinars
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Sugar Reduction Hits the Sweet Spot

As sugar becomes more central to the obesity debate, its reduction is becoming a major dietary target for many consumers. Two in five US consumers use sweeteners because they enjoy sweet things but want to reduce the calories.Lu Ann Williams will highlight the key trends in sugar reduction, substitution, and beyond sweetness in this webinar.

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Top Ten Trends for 2020

Innova Market Insights releases its Top Ten Trends for 2020, using its ongoing analyses of global developments in food and drink launch activity to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond. In addition to the Top Ten Trends identified for 2020, key themes from previous years, including “Discovery: The Adventurous Consumers,” “The Plant Kingdom,” “Alternatives To All,” “Green Appeal” and “Snacking: The Definitive Occasion” will also continue to feature strongly.This webinar is highlighting the first 5 trends. For the full version reach out to us at contact@innovami.com.

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Stabilizing Dairy Alternative Products with Nature-Powered Solutions

Plant-based proteins have the market buzzing, with food and beverage innovations arriving frequently on store shelves. But formulating beverages with alternative protein sources—whether soy, almond, oat, pea or rice – can present challenges, especially in meeting consumers’ expectations for taste, texture and visual appeal. In this timely webinar, Innova Market Insights and CP Kelco share useful insights about the global dairy alternatives market, the key challenges when formulating these products, and how KELCOGEL® Gellan Gum – a nature-based, fermentation-derived ingredient – serves as a unique, multifunctional solution in the product developer’s toolkit.

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Holistic Health Through the Ages

Gen Z’s are seeking physical improvement. Protein rich and adventurous products and flavors are key in connecting with these consumers. Nutrition that supports both physical and emotional well-being is thriving and generational lenses on health can help you find new opportunities.Innova Market Insights’ Director of Innovation, Lu Ann Williams will highlight the changing demographics, with insights on targeting all generations.

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How to Connect with Adventurers

Consumers are moving out of their comfort zones to explore bolder flavors and multisensory food experiences. Brands are responding by creating more engaging experiences, drawing on aspects like sensory delivery, storytelling and tastes from other cultures. 




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