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Innova Market Insights

Company-logo  COMPANY DETAILS
Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands

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  +31 26 319 2000




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Who we are

Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

Why Connect?

Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.

Our tools help customers to be more productive, make better decisions and get the results they expect.

Services

  • New Product Insights
  • Global Consumer Insights
  • Market Sizing
  • Innova Trends Framework
  • Innova Reports
  • Ingredient Genius
  • Quest
  • Product Retrieval
  • Consulting



Articles On FoodIngredientsFirst
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NUTRITION & HEALTH NEWS

Motif Ingredients rebrand: US$27.5m raised to fuel animal-free ingredients R&D

16 Aug 2019 --- Ingredients innovation company Motif Ingredients has landed US$27.5 million in funding to fuel animal-free ingredients R&D. The company also revealed a brand identity overhaul... Read More

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FOOD INGREDIENTS NEWS

Conagen extends flavor portfolio to bring new lactones to market

15 Aug 2019 --- Biotechnology researcher and developer Conagen is expanding its flavor portfolio beyond aromatic compound γ-Decalactone to include 20 new lactones. The US-based company... Read More

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FOOD INGREDIENTS NEWS

Mane unveils new range of bespoke smoky taste profiles for meat applications

15 Aug 2019 --- French flavor house Mane is expanding its bespoke smoky flavorings portfolio for meat products. The flavorings are marketed as being an alternative to traditional smoking methods.... Read More

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FOOD INGREDIENTS NEWS

Could volcanic microbes hold the key to future plant-based protein?

15 Aug 2019 --- Closely following last week’s report underscoring how plant-based food could be key to the climate change fight, US start-up Sustainable Bioproducts (SBP), has unveiled... Read More

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FOOD INGREDIENTS NEWS

First US plant-based education center opens amid growing demand for meat-free diets

15 Aug 2019 --- The first fully plant-based US nutrition and culinary education center is opening in St. Louis, Missouri. The Center for Plant-based Living (CPBL) is a response to the growing... Read More




Video Interviews
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Top ten trends and confectionery and snacks

04 Feb 2019 --- Consumers are on a big and broad journey of discovery. They are moving out of their comfort zone to explore bolder flavors and multi-sensory food experiences. Sixty-six percent of US consumers say they love to discover new flavors (Consumer Study 2018, Innova Market Insights). At ISM 2019 in Cologne Innova Market Insights presented the latest confectionery insights on product development from around the globe.  Irene Kersbergen from the market research firm discusses how several of the top ten trends are shaping confectionery and snacks product development.

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The current pulses market environment

26 Nov 2018 --- Pulses are taking center stage. In 2018, nearly 12 percent of all new global ready meal launches tracked by Innova Market Insights feature pulses. For example, Pedon (Italy) won the SIAL Innovation Award in the savory category with their introduction of rice-shaped pulses at SIAL 2018. Tim McGreevy of the American Pulse Association discusses the current market environment and opportunities in Europe for American pulse products.

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Flavors to move beyond wellness and the coffeehouse

13 Aug 2018 --- Silesia notes how Innova Market Insights’ “Beyond the Coffeehouse” trend is leading to a reinvention of how we see coffee flavor, taking it into new and different segments. For their fresh roasted pecans concept, presented at IFT, the flavor supplier took rich and creamy flavor and complemented it with cinnamon spice and slightly sweet caramel flavors and fresh roasted onto pecans – “making for a tempting sweet treat.” The company also presented a cold brew coffee concept and a vinegar-based shrub beverage as a “red rhuby refresher,” where “seedy, fruity strawberry is perfectly complemented by the tart rhubarb stalks.” 

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Almonds gain greater NPD traction

30 Jul 2018 --- The Almond Board of California (ABC) presented snacking insights and samples at IFT, Chicago. With the latest research and live demonstrations, ABC’s industry and culinary experts were available to address questions about California almonds. Throughout IFT 2018, Chef Rob Corliss of All Things Epicurean was available for individual or small-group California Almond Solution Sessions, offering a deep-dive into the inspiration of this year’s IFT samples and assistance for other almond-related inquiries. The company presented new product data from Innova Market Insights, which highlighted the almond’s continued role as the leading nut in new product development. FoodIngredientsFirst spoke with Molly Spence on almonds gaining greater NPD traction. 

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Key trends for snacks and confectionery in 2018

26 Feb 2018 --- Innova Market Insights presented the key trends in confectionery at this year’s event. The researcher noted how interest and awareness in health, indulgence and sustainability continues to rise. Further innovation in sugar and chocolate confectionery that takes these demands into account is paramount in order to remain competitive. For example, there was 93% CAGR reported in sugar confectionery launches with a “vegan” claim (Global, 2012-2016). 70% CAGR in gummies/jellies product launches with a “gelatin free” claim (Global, 2012-2016). 




Ingredient Focus
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01 Aug 2019 | Innova Market Insights

Quinoa's global growth amid Ancient Grains revival

Quinoa has been a trendy grain for some years, with its position being bolstered by its ever-expanding health halo. The grain is increasingly featuring in Ready Meals & Side Dishes... Read More

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28 Jan 2019 | Innova Market Insights

Natural food colors

The use of natural food colors is on the rise, with Innova Market Insights data showing a CAGR of 5 percent (Global, 2014-2018). Bakery leads as the top market category in terms of products... Read More

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20 Dec 2018 | Innova Market Insights

Dietary fibers

New product development with fiber is showing continuous growth across the globe, as the health benefits of the ingredient continue to gain attention. Sports nutrition is the fastest growing... Read More

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01 May 2018 | Innova Market Insights

Inside starch: Applications enjoy a steady rise

Food & beverage product launches tracked with starch are still on the rise. Due to its versatility, the opportunities to apply starch are endless and even further NPD featuring it is... Read More

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01 Mar 2018 | Innova Market Insights

Enzymes show steady growth in global NPD

The biggest market category for enzymes application globally is Bakery followed by Dairy and Ready Meals.




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