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Innova Market Insights

Company-logo  COMPANY DETAILS
Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands


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  +31 26 319 2000




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Who we are

Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

Why Connect?

Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.

Our tools help customers to be more productive, make better decisions and get the results they expect.

Services

  • New Product Insights
  • Global Consumer Insights
  • Market Sizing
  • Innova Trends Framework
  • Innova Reports
  • Ingredient Genius
  • Quest
  • Product Retrieval
  • Consulting



Articles On FoodIngredientsFirst
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FOOD INGREDIENTS NEWS

COVID-19 updates

19 Jan 2021 --- Throughout the global COVID-19 pandemic, FoodIngredientsFirst is dedicated to bringing its readers all the latest and most relevant industry updates. Visit this news feed for the... Read More

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FOOD INGREDIENTS NEWS

Catch-free: Dutch plant-protein specialists unveil vegetable-based tuna

19 Jan 2021 --- European plant-protein player Schouten Europe is introducing TuNo, a fully vegetable-based tuna product with replicated textures and flavor. Fish-free tuna can play an important... Read More

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FOOD INGREDIENTS NEWS

Science of sweet: Formulators roll out new emulsion, texturizing and moisture retention properties in sweeteners

18 Jan 2021 --- Sweeteners are instrumental in a longer-term sugar reduction strategy, while hitting the benchmarks of naturality and functionality remains a strong focal point. Speaking to... Read More

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FOOD INGREDIENTS NEWS

Sweets and snacks innovation bolstered by sustainability storytelling, says Innova Market Insights

18 Jan 2021 --- Provenance, sustainable sourcing and packaging are among the stand-out themes spotlighted by Innova Market Insights for the sweets and snacks categories. Further developments are... Read More

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FOOD INGREDIENTS NEWS

SweeGen targets “next level” better-for-you beverages with Reb N stevia extract

13 Jan 2021 --- Expanding its toolbox of stevia-based rebaudiosides, SweeGen is commercializing Bestevia Rebaudioside N (Reb N). The zero-calorie natural stevia molecule is produced through a... Read More




Videos
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Tailored to Fit: Personalization among top trends of 2021

19 Nov 2020 --- Chang Liu, market analyst at Innova Market Insights, discusses “Tailored to Fit,” one of the market researcher’s Top Trends for 2021. Liu explains how personalization comes into play for NPD and how technology is impacting the space. Moreover, she elaborates on how different consumer generations are perceiving the personalization trend. 

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"Transparency Triumphs" crowned Innova Market Insights' Top Trend 2021

28 Oct 2020 --- “Transparency Triumphs” leads Innova Market Insights’ newly unveiled Top Ten Trends for 2021. Lu Ann Williams, global insights director, shares a deep dive into these themes’ evolution in successful product trends. In other spotlighted F&B product themes, the sustained plant-based revolution is branching out into more sophisticated alternatives. At the same time, COVID-19’s influence over omnichannel eating has bolstered interest in immunity-elevating offerings.

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“Act for Future:” Agrana Fruit flags growing sustainability concerns among consumers

19 Oct 2020 --- Agrana Fruit has published its latest trend blog entitled “Act for Future,” which focuses on developing future-proof sustainability solutions. In 2019, 87 percent of consumers expected companies to invest in sustainability – 22 percent more than in the previous year, according to data from Innova Market Insights. This year, global consumers have become even more concerned about environmental issues due to the COVID-19 pandemic. Melanie Sturm, Agrana Fruit's global market & consumer insights manager, shares insights on the issues surrounding sustainability.

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Authenticity shines in successful product storytelling

24 Sep 2020 --- Authenticity is a key part of the storytelling process in food and beverage development. Akhil Aiyar, market analyst at Innova Market Insights, presents the market researcher's latest report highlighting the different ways in which these authentic stories are being told. Direct claims using generic on-pack language such as "authentic" or "traditional" have been a popular approach for some time. However, strategies appear to be moving on, with a growing focus on recipe choices and traceability to help build a truly authentic image.

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Bringing authentic food home to world travelers

16 Dec 2019 --- As travel becomes more accessible than ever, consumers have increasingly high expectations for the quality of international food at home. This led Alessandro Celano to found Kookaloney, a Middle Eastern-themed meal kit start-up, which was presenting at Anuga 2019. However, a primary difficulty was accessing genuine recipes due to the tradition of passing on food know-how down within a family. The company was also highlighted by Innova Market Insights for its innovative and creative packaging, which aims to convey both the recipe and the story behind the meal.




Technical Papers
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Snacking Hybrid Innovations Meeting Consumer Demand

02 Jun 2020 --- As consumers become increasingly adventurous with their food choices, snack products have evolved to include new hybrids and unusual combinations. Learn why hybrids were identified as one of the 2020 top ten food trends by Innova Market Insights and discover new global product examples utilizing California almonds a key ingredient.




Articles On The World of Food Ingredients
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THE WORLD OF FOOD INGREDIENTS

View from the Top - Paul Collins, Managing Director, GNT UK and Board member of GNT Group

01 Feb 2014 --- It is clear that there will be changes in the EU food colorings market, as there are products there that will not comply with the Guidance Notes. An interview about expansion plans, natural color use, EU regulatory changes and other issues.




Ingredient Focus
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07 Jan 2021 | Innova Market Insights

What's on the alternative proteins horizon?

Global markets show an uptick in demand for alternative proteins, with continuous development expected throughout 2021. Cereals continue to lead with the use of alternative proteins... Read More

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01 Dec 2020 | Innova Market Insights

Fermented foods rising: Kombucha, prebiotics, sports nutrition & clean label

Fermented food and beverage launches are on a growth path with a rise in launches with a “fermented” preparation method. Kombucha fermented drinks are on-trend with a... Read More

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12 Aug 2020 | Innova Market Insights

Boosting flavor and shaking up NPD

There has been a steady rise in F&B featuring dried ingredients, with a 4 percent annual growth (2015-2019). Europe leads the way with new product development in dried ingredients... Read More

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01 Jul 2020 | Innova Market Insights

Elevating product performance with enzymatic power

As key additives in growingly prevalent plant-based nutrition options, enzymes are having a moment in the spotlight. Xylanase, often used in wheat flour for improving dough handling and... Read More

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02 Jun 2020 | Innova Market Insights

Alcohol-free and starring ingredients take center stage in beer and wine

The beer and wine market remains stable in terms of launches, with newly launched offerings with functional ingredients, such as CBD and ashwagandha, playing into Innova Market... Read More




Podcasts
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NewsBite Podcast (Oct 19 - 23): Cultivating steak in space

23 Oct 2020 --- NewsBite recaps some of the latest industry-related stories from the last few days. Highlights include how “Transparency Triumphs” leads Innova Market Insights’ Top Ten Trends for 2021. Cultivated meat pioneers Aleph Farms launched a “steaks in space” program and Barry Callebaut’s new brand Cabosse Naturals features a range of ingredients that showcase the zesty taste and natural richness of cacaofruit.

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NewsBite Podcast (May 18-22): COVID-19 challenges flavor behaviors, Kerry receives “organic suitable” status for acrylamide-reducing solution

22 May 2020 --- This week, Innova Market Insights flagged how COVID-19 challenges behaviors when it comes to flavors, while Kerry’s acrylamide-reducing Acryleast yeast solution received “organic suitable” status in the EU. Meanwhile, DSM unveiled its new line of cheese cultures for boosting the yield and resource efficiency of mozzarella cheese production.

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NewsBite Podcast (May 4-8): “Milk-spraying” protests polarize dairy sector, ValuSect propels bug-based investments

08 May 2020 --- In this week’s headlines, we took a look at divisive “milk-spraying” demonstrations taking place across Europe, new funding within the European insect-based sector, and the rise of blockchain as a valuable tool helping brands tap into Innova Market Insights’ Top Trend for 2020 – “Storytelling: Winning with Words.”Read more:Dairy crisis: “Milk-spraying” protests polarize sector as producers push for EU-wide production cutsBug-based ingredients: New European project to propel insect-derived productsFairfood’s blockchain traces food “back to its genesis” for effective brand storytelling

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INTERVIEW PODCAST: Key Trends Occurring in the US Foodservice Space

28 Feb 2017 --- The foodservice sector is always a great source of inspiration for food manufacturers, as creative chefs and food service operators are typically at the cutting edge of creating new trends and inspired cuisines.   Kara Nielsen is a Sales & Engagement Manager at Innova Market Insights, and is particularly well versed on key trends occurring in the US foodservice space.    FoodIngredientsFirst spoke with Kara about the current food service trends and where the opportunities are for innovation. 




Webinars
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Top Ten Trends 2021

11 Nov 2020 --- Innova Market Insights releases its Top Ten Trends for 2021, using its ongoing analyses of global developments in food and drink launch activity and the latest consumer insights to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.This is the summary version of the Top Ten Trends for 2021 webinar. For the full version, please reach out to us at contact@innovami.com.

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The Plant-based Revolution

23 Sep 2020 --- As plant-based eating is moving from trend to food revolution status, the F&B industry is taking up the challenge to deliver more “clean label” alternatives. In this webinar, Tom Vierhile, VP Strategic Insights at Innova Market Insights, will present the key drivers and barriers surrounding plant-based products, including the most important benefits and claims on the market.

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Spotlight on Immunity: New Product Development Proliferates

29 Jul 2020 --- Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.

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Hitting the sweet spot with lactases: Enabling health benefits without compromise

01 Jul 2020 --- DuPont’s new lactase enzyme solutions answer the growing consumer demand for dairy products that are lactose-free, as well as offering a more desirable nutritional profile in terms of sugar and fiber content. Bonlacta is DuPont’s latest North American enzyme, while flagship lactase Nurica launched in Europe at the end of 2019. Introducing this webinar, Lu Ann Williams, Director of Insights and Innovation at Innova Market Insights, also shares how the market researcher’s Top Ten Trends for 2020 are impacting themes around reformulation in innovation.

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Craveable Combinations: The Rise of Snacking and Confectionery Hybrids

28 May 2020 --- The popularity of products that cross the snacking and confectionery categories has grown in recent years, with more and more products featuring a sweet twist alongside healthful ingredients. Additionally, consumers are purchasing indulgent comfort foods to help deliver joy during difficult days of at-home confinement caused by the spread of the coronavirus. The Almond Board of California’s 2018 Global Chocolate survey shows that four out of five global consumers say chocolate is their favorite snack or one of their favorites when they are looking to indulge. Moreover, Innova Market Insights identified hybrids as one of its top ten trends for 2020, evidenced by consumers continuing to enjoy products that offer on-the-go indulgence.




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