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Innova Market Insights

Company-logo  COMPANY DETAILS
Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands

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  +31 26 319 2000




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Who we are

Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

Why Connect?

Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.

Our tools help customers to be more productive, make better decisions and get the results they expect.

Services

  • New Product Insights
  • Global Consumer Insights
  • Market Sizing
  • Innova Trends Framework
  • Innova Reports
  • Ingredient Genius
  • Quest
  • Product Retrieval
  • Consulting



Articles On FoodIngredientsFirst
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FOOD INGREDIENTS NEWS

Dairy market strains under pandemic, recession headwinds and appetite for alternatives

02 Apr 2020 --- Dairy demand has been dwindling for some time, in part due to a consumption shift toward plant-based alternatives – and now, as the coronavirus threatens an unprecedented... Read More

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FOOD INGREDIENTS NEWS

Foodtech ecosystem: Symrise KitchenTown partnership to shape a “sustainable food system”

02 Apr 2020 --- Symrise has partnered with KitchenTown Berlin, a food tech innovation network set up to positively impact the food system. KitchenTown will create an active global community of food... Read More

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FOOD INGREDIENTS NEWS

Nestlé plans more healthy products, sharpens focus on responsible sourcing

01 Apr 2020 --- Nestlé is accelerating the health and nutrition of its products this year, part of several goals in line with all 17 UN Sustainable Development Goals. In its just-released... Read More

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FOOD INGREDIENTS NEWS

ADM bumps up biomass fuel consumption, targeting significant energy cuts

01 Apr 2020 --- After meeting its “15x20” environmental benchmarks, which were met ahead of schedule, ADM has set out the groundwork to reduce its absolute greenhouse gas emissions by... Read More

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FOOD INGREDIENTS NEWS

Barry Callebaut fights deforestation with farm mapping

30 Mar 2020 --- Barry Callebaut has issued a progress update on The Cocoa & Forests Initiative (CFI), launched in 2017 at the UN Climate Change Conference (COP23). The ongoing commitment is... Read More




Video Interviews
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Bringing authentic food home to world travelers

16 Dec 2019 --- As travel becomes more accessible than ever, consumers have increasingly high expectations for the quality of international food at home. This led Alessandro Celano to found Kookaloney, a Middle Eastern-themed meal kit start-up, which was presenting at Anuga 2019. However, a primary difficulty was accessing genuine recipes due to the tradition of passing on food know-how down within a family. The company was also highlighted by Innova Market Insights for its innovative and creative packaging, which aims to convey both the recipe and the story behind the meal.

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Top ten trends and confectionery and snacks

04 Feb 2019 --- Consumers are on a big and broad journey of discovery. They are moving out of their comfort zone to explore bolder flavors and multi-sensory food experiences. Sixty-six percent of US consumers say they love to discover new flavors (Consumer Study 2018, Innova Market Insights). At ISM 2019 in Cologne Innova Market Insights presented the latest confectionery insights on product development from around the globe.  Irene Kersbergen from the market research firm discusses how several of the top ten trends are shaping confectionery and snacks product development.

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The current pulses market environment

26 Nov 2018 --- Pulses are taking center stage. In 2018, nearly 12 percent of all new global ready meal launches tracked by Innova Market Insights feature pulses. For example, Pedon (Italy) won the SIAL Innovation Award in the savory category with their introduction of rice-shaped pulses at SIAL 2018. Tim McGreevy of the American Pulse Association discusses the current market environment and opportunities in Europe for American pulse products.

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Flavors to move beyond wellness and the coffeehouse

13 Aug 2018 --- Silesia notes how Innova Market Insights’ “Beyond the Coffeehouse” trend is leading to a reinvention of how we see coffee flavor, taking it into new and different segments. For their fresh roasted pecans concept, presented at IFT, the flavor supplier took rich and creamy flavor and complemented it with cinnamon spice and slightly sweet caramel flavors and fresh roasted onto pecans – “making for a tempting sweet treat.” The company also presented a cold brew coffee concept and a vinegar-based shrub beverage as a “red rhuby refresher,” where “seedy, fruity strawberry is perfectly complemented by the tart rhubarb stalks.” 

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Almonds gain greater NPD traction

30 Jul 2018 --- The Almond Board of California (ABC) presented snacking insights and samples at IFT, Chicago. With the latest research and live demonstrations, ABC’s industry and culinary experts were available to address questions about California almonds. Throughout IFT 2018, Chef Rob Corliss of All Things Epicurean was available for individual or small-group California Almond Solution Sessions, offering a deep-dive into the inspiration of this year’s IFT samples and assistance for other almond-related inquiries. The company presented new product data from Innova Market Insights, which highlighted the almond’s continued role as the leading nut in new product development. FoodIngredientsFirst spoke with Molly Spence on almonds gaining greater NPD traction. 




Articles On The World of Food Ingredients
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THE WORLD OF FOOD INGREDIENTS

View from the Top - Paul Collins, Managing Director, GNT UK and Board member of GNT Group

01 Feb 2014 --- It is clear that there will be changes in the EU food colorings market, as there are products there that will not comply with the Guidance Notes. An interview about expansion plans, natural color use, EU regulatory changes and other issues.




Ingredient Focus
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01 Apr 2020 | Innova Market Insights

Dairy launches leverage brand storytelling

NPD in dairy is bolstered by the “Storytelling: Winning with words” trend of 2020. Probiotic claims continue to enjoy time in the spotlight, while brands experiment with... Read More

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04 Feb 2020 | Innova Market Insights

Egg replacements see expansion under plant-based revolution

Riding the momentum of plant-based popularity, egg replacements are expanding across a range of formats. Appealing to vegan and flexitarian consumers, these solutions are formulated to match... Read More

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15 Jan 2020 | Innova Market Insights

Fiber trends: Good for gut, good for Earth

A steady rise in fiber-related claims has been observed across global markets. Not only does the gut-healthy ingredient enjoy a starring role in food and beverage products, it has also been... Read More

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05 Dec 2019 | Innova Market Insights

Plant proteins on the rise

Proteins derived from plants are seeing a surge in popularity, with an average rise in new launches of 9 percent between 2018 and 2014. However, the rate of growth is starting to slow down... Read More

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01 Sep 2019 | Innova Market Insights

Rise of sugar reduction claims in NPD

There is global growth of launches featuring sugar related claims, such as "low sugar." In conjunction with such claims, data shows that "no... Read More




Podcasts
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INTERVIEW PODCAST: Key Trends Occurring in the US Foodservice Space

28 Feb 2017 --- The foodservice sector is always a great source of inspiration for food manufacturers, as creative chefs and food service operators are typically at the cutting edge of creating new trends and inspired cuisines.   Kara Nielsen is a Sales & Engagement Manager at Innova Market Insights, and is particularly well versed on key trends occurring in the US foodservice space.    FoodIngredientsFirst spoke with Kara about the current food service trends and where the opportunities are for innovation. 




Webinars
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Top Ten Trends 2020: Opportunities for Dairy

12 Mar 2020 --- The influence of Innova’s Top Ten Trends for 2020 is clearly apparent in the dairy category, which is facing key challenges in remaining viable. Meanwhile, consumer tastes are ever-changing and interest in the origin of dairy products remains strong. In this webinar, Lu Ann Williams, Director of Innovation at Innova Market Insights, will highlight the top leading trends driving development in the dairy sector. For the full webinar covering the whole top ten trends of dairy, reach out to us at contact@innovami.com.

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Top Ten Trends 2020: Sweets & Snacks

23 Jan 2020 --- Major themes of health, sustainability and consumers' appetite for adventure are driving NPD in the snacking space. Consumers increasingly seek out craveable textures in food and beverages, which makes for a heightened sensory experience while elevating indulgent sensations. For the full webinar covering the future of snacking, reach out to us at contact@innovami.com.

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Sugar Reduction Hits the Sweet Spot

26 Nov 2019 --- As sugar becomes more central to the obesity debate, its reduction is becoming a major dietary target for many consumers. Two in five US consumers use sweeteners because they enjoy sweet things but want to reduce the calories.Lu Ann Williams will highlight the key trends in sugar reduction, substitution, and beyond sweetness in this webinar.

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Top Ten Trends for 2020

07 Nov 2019 --- Innova Market Insights releases its Top Ten Trends for 2020, using its ongoing analyses of global developments in food and drink launch activity to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond. In addition to the Top Ten Trends identified for 2020, key themes from previous years, including “Discovery: The Adventurous Consumers,” “The Plant Kingdom,” “Alternatives To All,” “Green Appeal” and “Snacking: The Definitive Occasion” will also continue to feature strongly.This webinar is highlighting the first 5 trends. For the full version reach out to us at contact@innovami.com.

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Stabilizing Dairy Alternative Products with Nature-Powered Solutions

09 Oct 2019 --- Plant-based proteins have the market buzzing, with food and beverage innovations arriving frequently on store shelves. But formulating beverages with alternative protein sources—whether soy, almond, oat, pea or rice – can present challenges, especially in meeting consumers’ expectations for taste, texture and visual appeal. In this timely webinar, Innova Market Insights and CP Kelco share useful insights about the global dairy alternatives market, the key challenges when formulating these products, and how KELCOGEL® Gellan Gum – a nature-based, fermentation-derived ingredient – serves as a unique, multifunctional solution in the product developer’s toolkit.




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