Bulk sweeteners innovation

Jan 2020
INNOVA MARKET INSIGHTS COMMENTARY
The use of bulk sweeteners in food & beverage launches increased globally, featuring a +8% year-over-year growth when comparing 2019YTD and 2018 launches. In 2019YTD, the top categories of global product launches tracked with bulk sweeteners were Confectionery (37%), Bakery (25%) and Sports... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Cakes - Pastries & Sweet Goods
  2. Gum
  3. Sports Bars
INGREDIENTS ANALYZED
Food & beverage launches only;
Sorbitol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+8% (2019 vs 2018)

TOP COMPANY
Mondelēz

TOP CATEGORY
Confectionery

TOP INGREDIENTS
Sorbitol

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

The use of natural flavors in food & beverage launches is increasing globally, featuring a +9% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with natural flavors were Bakery (15%), Soft Drinks (12%) and Dairy (10%), with milk chocolate being the leading ingredient among the natural flavors tracked. The top positionings of global product launches tracked with natural flavors in 2018 were No Additives/Preservatives (27%), Gluten-Free (22%) and Kosher (21%).
The use of natural colors in food & beverage launches has increased globally, featuring a +6% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with natural colors were Bakery (14%), Confectionery (14%) and Snacks (11%), with caramel color being the leading ingredient among the natural colors tracked. The top positionings of global product launches tracked with natural colors in 2018 were No Additives/Preservatives (15%), Gluten-Free (13%) and Vegetarian (9%).
The use of emulsifiers in Food & Beverage launches is increasing globally, featuring a +6% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with emulsifiers were Bakery (23%) and Confectionery (20%), with soy lecithin being the leading ingredient among the emulsifiers tracked. The top positionings of global product launches tracked with emulsifiers in 2018 are Gluten-Free (14%), No Additives/Preservatives (14%) and Kosher (10%).
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