Vegan offerings innovation
Nov 2023
ABSTRACT
The use of vegan claims in food & beverage launches is increasing globally, featuring a +12% compound annual growth rate in the period from July 2018 to June 2023. From July 2022 to June 2023, the top category of global product launches tracked with vegan claims was Bakery (11%). More 
TOP 3 SUB-CATEGORIES
- Dairy Alternative Drinks
- Baking Ingredients & Mixes
- Cereal & Energy Bars
TRENDING
TRENDING
UP
UP
Global (excluding Russia)
REGION
ANALYZED
ANALYZED
+12%
2018 VS 2023
INGREDIENTS ANALYZED
Food & beverage launches only;
Granulated sugar
Granulated sugar
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+12% (2018 vs 2023)
TOP COMPANY
dm-drogerie markt
TOP CATEGORY
Bakery
TOP INGREDIENTS
Granulated sugar
REGION ANALYZED
Global (excluding Russia)
DATE ANALYZED
2018 vs 2023
+12% (2018 vs 2023)
TOP COMPANY
dm-drogerie markt
TOP CATEGORY
Bakery
TOP INGREDIENTS
Granulated sugar
REGION ANALYZED
Global (excluding Russia)
DATE ANALYZED
2018 vs 2023
Source: Innova Market Insights
Previous Ingredient Analysis on FoodIngredientsFirst.com
The use of upcycled ingredients in food & beverage launches is increasing globally, featuring a +24% year-over-year growth when comparing July 2021 – June 2022 and July 2022 – June 2023 launches. Bakery (22%) was the leading category during this period. The top positionings of global product launches tracked with upcycled ingredients were GMO free (45%), gluten free (41%) and ethical – packaging (41%).
The COVID-19 pandemic has heightened the consumer demand for products that support immune health. The use of immune health claims in food & beverage launches is increasing globally, featuring a +4% compound annual growth when comparing Jul 2018 – Jun 2019 and Jul 2022 – Jun 2023 launches.
Sweetener solutions innovation
Aug 2023
The use of sweeteners in food & beverage launches is increasing globally, featuring a +6% year-over-year growth when comparing July 2021 to June 2022 and July 2022 to June 2023 launches. During the last year, the top category of global product launches tracked with sweeteners is Soft Drinks (22%). The top positionings of global product launches tracked with sweeteners are Sugar-free (14%), Gluten-free (13%), and No Additives/Preservatives (12%).
