Fats and oils innovation

Mar 2020
INNOVA MARKET INSIGHTS COMMENTARY
The use of fats and oils in food & beverage launches has declined globally, showing a -1% year-over-year decrease when comparing 2019 and 2018 launches. In 2019, the top categories of global product launches tracked with fats and oils were Bakery (24%), Snacks (14%) and Confectionery (10%) with... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sweet Biscuits/Cookies
  2. Cakes - Pastries & Sweet Goods
  3. Bread & Bread Products
INGREDIENTS ANALYZED
Food & beverage launches only;
Vegetable oil
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-1% (2019 vs 2018)

TOP COMPANY
Nestlé

TOP CATEGORY
Bakery

TOP INGREDIENTS
Vegetable oil

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

The use of dairy proteins in food & beverage launches declined globally, featuring a -3% year-over-year decrease when comparing 2019 and 2018 launches. In 2019, the top categories of global product launches tracked with dairy proteins were Sports Nutrition (19%), Dairy (18%) and Baby & Toddlers (13%), with milk protein being the leading ingredient among the dairy proteins tracked. The top positionings of global product launches tracked with dairy proteins in 2019 were High/Source of Protein (26%), Gluten-Free (16%), No Additives/Preservatives (16%) and Sports & Recovery (16%).
The use of bulk sweeteners in food & beverage launches increased globally, featuring a +8% year-over-year growth when comparing 2019YTD and 2018 launches. In 2019YTD, the top categories of global product launches tracked with bulk sweeteners were Confectionery (37%), Bakery (25%) and Sports Nutrition (10%), with sorbitol being the leading ingredient among the bulk sweeteners tracked. The top positionings of global product launches tracked with bulk sweeteners in 2019YTD were Sugar-Free (19%), Gluten-Free (18%) and No Added Sugar (13%).
The use of natural flavors in food & beverage launches is increasing globally, featuring a +9% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with natural flavors were Bakery (15%), Soft Drinks (12%) and Dairy (10%), with milk chocolate being the leading ingredient among the natural flavors tracked. The top positionings of global product launches tracked with natural flavors in 2018 were No Additives/Preservatives (27%), Gluten-Free (22%) and Kosher (21%).
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