Fiber Fortification innovation

Feb 2023
INNOVA MARKET INSIGHTS COMMENTARY
The use of fiber fortification claims in food & beverage launches is decreasing globally, featuring a -6% year-over-year decline when comparing 2020/Q4 – 2021/Q3 and 2021/Q4 – 2022/Q3 launches. In 2021/Q4 – 2022/Q3, the top category of global product launches tracked with... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Cold Cereal
  2. Cereal & Energy Bars
  3. Bread & Bread Products
INGREDIENTS ANALYZED
Food & beverage launches only;
Oat
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-6% (2020 vs 2022)

TOP COMPANY
Nestlé

TOP CATEGORY
Bakery

TOP INGREDIENTS
Oat

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2022

Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

The use of reduced sugar claims in food & beverage launches is increasing globally, featuring a +13% year-over-year growth when comparing 2020 Q4 – 2021 Q3 vs. 2021 Q4 –2022 Q3 launches. In 2021 Q4 –2022 Q3 , the top category of global product launches tracked with reduced sugar claims is Soft Drinks (19%). In 2021 Q4 –2022 Q3 , Granulated Sugar (65%) is the leading ingredient among the reduced sugar claims tracked. The top selected positionings of global product launches tracked with reduced sugar claims in 2021Q4 –2022Q3 are No Additives/Preservatives  (29%), Gluten Free (23%), and Vegan (17%).
High-protein food and beverage launches increased globally by 4% from Jul 2020 to Jun 2022. Sodium chloride is the leading ingredient among global high-protein launches featuring in 29% of all new products. In formats, sport powders dominated (28% of NPDs), followed by sports bars (11%), cereal and energy bars (10%), spoonable dairy yogurt (8%) and snack nuts & seeds (8%).
Dairy innovation Nov 2022
Dairy food & beverage launches are decreasing globally, featuring a -3% year-over-year decline when comparing 2020 H2- 2021 H1 and 2021 H2- 2022 H1 launches. In 2021 H2- 2022 H1, the top subcategory of global dairy product launches was Dairy-Based Ice Cream & Frozen Yogurt (20%). In 2021 H2- 2022 H1, Sodium Chloride (18%) was the leading ingredient among dairy food & beverage launches. The top positionings of global dairy product launches in 2021 H2- 2022 H1 are Convenience- Packaging (26%), Ethical-Packaging (20%) and Convenience- Ready Prepared (11%).
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