Vegan NPD innovation

Oct 2022
INNOVA MARKET INSIGHTS COMMENTARY
The use of vegan claims in food & beverage launches, increased globally, featuring a +23% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top categories of global product launches tracked as being vegan were Bakery (14%) and Sauces & Seasonings (14%).In 2021,... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Dairy Alternative Drinks
  2. Sports Powders
  3. Baking Ingredients & Mixes
INGREDIENTS ANALYZED
Food & beverage launches only;
Sodium Chloride
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+23% (2020 vs 2021)

TOP COMPANY
Aldi

TOP CATEGORY
Bakery

TOP INGREDIENTS
Sodium Chloride

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2021

Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

The use of botanical ingredients in food & beverage launches is increasing globally, featuring a +6% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with botanical ingredients is Sauces & Seasonings (14%).In 2021, Garlic (25%) is the leading ingredient among the botanical ingredients tracked.The top positionings of global product launches tracked with thickeners in 2021 are No Additives/Preservatives (18%), Gluten Free (15%), and Vegan (12%). 
The use of thickeners in food & beverage launches is increasing globally, featuring a +4% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with thickeners is Bakery (17%). In 2021, Maltodextrin (17%) & Cornstarch (17%) are the leading ingredients among the thickeners tracked, followed by Xanthan Gum (15%). The top positionings of global product launches tracked with thickeners in 2021 are No Additives/Preservatives  (16%), Gluten Free (15%), and High/Source of Protein (10%).
The use of fats & oils in food & beverage launches is increasing globally, featuring a +4% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with fats & oils is Bakery (23%). In 2021, sunflower is the leading fats & oils ingredient among global food and beverage launches tracked with fats & oils. The top positionings of global product launches tracked with fats & oils in 2021 are No Additives/Preservatives (38%), Gluten Free (29%), and High/Source of Protein (20%).
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