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Boosting Beverages innovation

Sep 2024
ABSTRACT
Innova Market Insights data indicates that global Soft Drink launches grew by 1% from July 2022 to June 2024. The top subcategory from July 2023 to June 2024 was Juices & Nectars (21%). Citric Acid led with a 45% share in new product launches, with the top positionings being Ethical Packaging... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Juices & Nectars
  2. Carbonates
  3. Iced Tea
INGREDIENTS ANALYZED
Food & beverage launches only;
Citric Acid
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+1% (2022 vs 2024)

TOP COMPANY
Coca Cola

TOP CATEGORY
Soft Drinks

TOP INGREDIENTS
Citric Acid

REGION ANALYZED
Global (Excluding Russia)

DATE ANALYZED
2022 vs 2024

Previous Ingredient Analysis on FoodIngredientsFirst.com

Innova Market Insights data indicates that the global use of emulsifiers in food and beverage launches grew by 4% from July 2019 to June 2024. The Bakery category led with 22% of these launches, and soy lecithin was the top emulsifier, used in 25% of products. 48% of launches with emulsifiers were also packed in a sustainable packaging.
Innova Market Insights data indicates that botanical ingredient use in global food & beverage launches had a 3% year-over-year increase from April 2022 to March 2024. Bakery was the leading category with 24% share of launches. Garlic was the top botanical ingredient at 22%, while the leading positionings were No Additives/Preservatives (15%), Vegetarian (13%) and Gluten-Free (12%). 
Innova Market Insights data indicates that global dairy product launches are experiencing +18% year-over-year increase from April 2022 to March 2024. Most launched subcategory in this sector was Cheese - Semi-Hard & Hard, making up 15% of all launches. The top positionings for global Dairy launches were High/Source of Protein, Gluten Free, and Lactose Free.
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