Natural Flavors innovation
Dec 2020
INNOVA MARKET INSIGHTS COMMENTARY
The use of natural flavors in food & beverage launches is increasing globally, featuring a +4% year-over-year growth when comparing 2018 and 2019 launches. In 2019, the top category of global product launches tracked with natural flavors was confectionery (21%), with natural vanilla flavor (44%)... More 
TOP 3 SUB-CATEGORIES
- Sweet Biscuits/Cookies
- Chocolate Blocks
- Cakes - Pastries & Sweet Goods
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+4%
2019 VS 2018
INGREDIENTS ANALYZED
Food & beverage launches only;
Natural Vanilla Flavor
Natural Vanilla Flavor
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+4% (2019 vs 2018)
TOP COMPANY
Lidl
TOP CATEGORY
Confectionery
TOP INGREDIENTS
Natural Vanilla Flavor
REGION ANALYZED
Global
DATE ANALYZED
2019 vs 2018
+4% (2019 vs 2018)
TOP COMPANY
Lidl
TOP CATEGORY
Confectionery
TOP INGREDIENTS
Natural Vanilla Flavor
REGION ANALYZED
Global
DATE ANALYZED
2019 vs 2018
Source: Innova Market Insights
Previous Ingredient Analysis on FoodIngredientsFirst.com
Natural Colors innovation
Nov 2020
The use of Natural Colors in food & beverage launches is stable globally, featuring a -1% year-over-year growth when comparing 2018 and 2019 launches. In 2019, the top category of global product launches tracked with Natural Colors was Confectionery (15%), with Caramel Color and Paprika Oleoresin Extract being the leading ingredients among the products with Natural Colors tracked. The top positionings of global food & beverage launches tracked with Natural Colors in 2019 were No Additives/Preservatives (15%), Gluten-Free (13%) and Vegetarian (9%).
Emulsifiers innovation
Oct 2020
The use of emulsifiers in food & beverage launches is increasing globally, featuring a +6% year-over-year growth when comparing 2018 and 2019 launches. In 2019, the top category of global product launches tracked with emulsifiers was Bakery (22%), with Soy Lecithin, Mono- and Diglycerides and Pectin being the leading ingredients among the launches with emulsifier tracked. The top positionings of global product launches tracked with emulsifiers in 2019 were Gluten-Free (14%), No Additives/Preservatives (14%), and Kosher (9%).
High-intensity sweeteners innovation
Sep 2020
The use of high-intensity sweeteners in food & beverage launches has increased globally, featuring a +12% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with high-intensity sweeteners was Sports Nutrition (28%), with sucralose (52%) being the leading ingredient among the high-intensity sweeteners tracked in global food & beverage launches. The top positionings of global product launches tracked with high-intensity sweeteners in 2019 were High/Source of Protein (24%), Gluten-Free (20%) and Sugar-Free (18%).
