Protein Sources innovation

Mar 2021
INNOVA MARKET INSIGHTS COMMENTARY
The use of protein sources in food & beverage launches is increasing globally, featuring a +6% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top category of global product launches tracked with protein sources was Bakery (19%), with Wheat Gluten (21%), Milk Protein... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Cakes - Pastries & Sweet Goods
  2. Bread & Bread Products
  3. Sports Powders
INGREDIENTS ANALYZED
Food & beverage launches only;
Wheat Gluten
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+6% (2020 vs 2019)

TOP COMPANY
Nestle

TOP CATEGORY
Bakery

TOP INGREDIENTS
Wheat Gluten

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2019

Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

The use of dietary fiber ingredients in food & beverage launches is decreasing globally, featuring a -4% year-over-year decline when comparing 2019 and 2020YTD launches. In 2020YTD, the top category of global product launches tracked with dietary fiber ingredients is Dairy (12%), with Maltodextrin (41%), Pectin (22%) and Carrageenan (19%) being the leading ingredients among all products with dietary fiber ingredients tracked. The top positionings of global product launches tracked with dietary fiber ingredients in 2020YTD are Gluten-Free (16%), No Additives/Preservatives (16%), and High/Source of Protein (16%).
The use of sweeteners in food & beverage launches has increased globally, featuring a +13% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global food & beverage launches tracked with sweeteners was Sports Nutrition (20%), with sucralose, glycerol and acesulfame K being the leading ingredients among sweeteners tracked. The top health positioning of global food & beverage launches tracked with sweeteners in 2019 was Energy/Alertness (9%).
The use of natural flavors in food & beverage launches is increasing globally, featuring a +4% year-over-year growth when comparing 2018 and 2019 launches. In 2019, the top category of global product launches tracked with natural flavors was confectionery (21%), with natural vanilla flavor (44%) being the leading ingredient among the natural flavors tracked. The top positionings of global product launches tracked with natural flavors in 2019 were no additives/preservatives (19%) and gluten-free (19%).
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