arrow
Home
Key trends
Trend Analysis
List view
Grid view
FormattedPicture
Focus on flavors
May 2025
Innova Market Insights data shows that 1 in 2 consumers actively seek new, innovative flavors from store and supermarket brands. This has pushed the market for flavor ingredient innovation, which grew by 6% from 2020 to 2024.
FormattedPicture
Plant-based innovation grows
Apr 2025
According to data from Innova Market Insights, 48% of consumers worldwide perceive plant-based products as a healthier choice. This growing preference has fueled market expansion, driving a 13% increase from 2020 to 2024.
FormattedPicture
Boosting bakery
Mar 2025
Innova Market Insights data indicates a 2% year-over-year growth in bakery launches with health benefits between 2023 and 2024. Sweet biscuits/cookies led with 25% of global launches, while gut health claims continue to rise.
FormattedPicture
Chocolate solutions
Feb 2025
Innova Market Insights data indicates that global chocolate launches are increasing, driven by consumers who view chocolate as a source of happiness and comfort. 
FormattedPicture
Sugar reduction claims grow
Jan 2025
Innova Market Insights data indicates a growth in sugar reduction claims globally. Soft drinks was the leading category for these launches, but Spreads showed the fastest growth over five years.  
FormattedPicture
Fiber claims surge for food & beverages
Dec 2024
Innova Market Insights data indicates a steep growth of 11% for fiber claims from October 2022 to September 2024. The bakery was the leading category, but there is fast growth for fiber-rich Meat Substitutes.
FormattedPicture
Meat & Dairy Alternatives
Oct 2024
Innova Market Insights data reveals a 10% annual growth in Meat & Dairy Alternatives (July 2019 to June 2024). Dairy Alternative Drinks led with a 38% share of launches, while Fish & Seafood Substitutes had the fastest growth.
FormattedPicture
Color creativity
Oct 2024
Innova Market Insights data shows a 7% year-over-year increase in color ingredient use in food and beverage launches from July 2022 to June 2024, with the highest share in Confectionery and Bakery, led by sweet biscuits/cookies.
FormattedPicture
Boosting beverages
Sep 2024
Innova Market Insights shows 1% growth in Soft Drink launches (July 2022–June 2024), with Juices & Nectars at 21%. Citric Acid appeared in 45% of new products, with top claim being Ethical Packaging (66%).
12
Click Here
Subscribe to our newsletters
PlatformsFood Ingredients FirstNutrition InsightPackaging InsightsPersonal Care InsightsThe World of Food Ingredients
About usContact usAdvertisingPrivacy statementSitemap
Follow us
linkedinrss_header
trans