Organic ingredients innovation

The use of reduced sugar claims in food & beverage launches is decreasing globally, featuring a -6% year-over-year decline when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with a reduced sugar claim is Soft Drinks (20%). In 2021, Granulated Sugar is the leading sugar/sweetener ingredient among the global product launches tracked with a reduced sugar claim. The top positionings of global product launches tracked with a reduced sugar claim in 2021 are No Additives/Preservatives (32%), Gluten-Free (22%), and High/Source of Protein (18%).

The use of stabilizers in food & beverage launches is increasing globally, featuring a +4% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global food & beverage launches tracked with stabilizers is bakery (22%). In 2021, sodium hydrogen carbonate (17%), xanthan gum (17%) and mono- and diglycerides (15%) are the top stabilizer ingredients among global food & beverage launches tracked with stabilizers. The top positionings of global product launches tracked with stabilizers in 2021 are no additives/preservatives (15%), gluten-free (14%), and high/source of protein (10%).

The use of natural preservatives in food & beverage launches is increasing globally, featuring a +6% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with natural preservatives is sauces & seasonings (28%) In 2021, vinegar is the leading ingredient among the natural preservatives tracked in global food & beverage launches. The top positionings of global product launches tracked with natural preservatives in 2021 are no additives/preservatives (21%), gluten free (18%), and vegan (15%).