Natural colors innovation

The use of emulsifiers increased by +5.3% in 2017 vs. 2016. The leading category for product launches tracked globally in 2017 was Bakery (28%). The leading emulsifier used in all 2017 food & beverages launches tracked were Soy Lecithin (46%), Distilled Monoglyceride (17%) and Mono- & Di-Glycerides Of Fatty Acids (15%). The most featured health positionings with a positive growth from 2016 to 2017 were Gluten Free (+5.3%), No Additives/Preservatives (+7.9 %) and High/Source Of Protein (+26%).

The use of herbs and spices increased by +1.3% in 2017 vs. 2016. The leading category for tracked launches globally in 2017 was Sauces & Seasonings (20%). The leading herbs and spices used in all 2017 food & beverage launches tracked were Garlic (37%), Paprika (15%), and Turmeric/Curcumin (12%). The most featured health positionings with a positive growth from 2016 to 2017 were High/Source Of Protein (+20%), Gluten Free (+11%) , No Additives/Preservatives (+3.9%), Organic (+3.8%), and Low Fat (+1.6%).

The use of starches grew by +5.1% in 2017 vs. 2016. The leading category for tracked launches globally in 2017 was Bakery (27%). The leading starches used in all 2017 food & beverage launches tracked were Corn Starch (40%), Potato Starch (18%) and Wheat Starch (13%). The most featured health positionings with a positive growth from 2016 to 2017 were High/Source Of Protein (+29%), High/Source Of Fiber (+12%) , Organic (+9%), No Additives/Preservatives (+8%) and Gluten Free (+7%).