Dairy proteins innovation

The use of bulk sweeteners in food and beverage launches is increasing globally, featuring a +0.4% year-over-year growth when comparing 2017H1 and 2018H1 launches. In 2018H1, the top category of global product launches tracked with bulk sweeteners is Confectionery (34%), with Sorbitol (68%) being the leading ingredient among these bulk sweeteners.The top health positionings of global product launches tracked with bulk sweeteners in 2018H1 are Sugar Free (18%), Gluten Free (17%) and No Additives/Preservatives (10%)

The use of preservatives increased 2.6% from 2016 to 2017. The leading category for tracked launches globally in 2017 was Sauces & Seasonings (15%). The leading preservatives used in all 2017 food & beverage launches tracked were Potassium Sorbate (24%), Sodium Benzoate (7%), and Vinegar (2%). The most featured positionings with a positive growth from 2016 to 2017 were Sports & Recovery (65%), Vegan (62%), Probiotics (46%), No Trans Fats (35%) and Low Sugar (28%).

The use of high intensity sweeteners remained static in 2017 vs. 2016, showing growth of just 0.2%. The leading category for tracked launches globally in 2017 was Soft Drinks (27%). The leading high intensity sweeteners used in all 2017 food & beverage launches tracked were Sucralose (48%), Acesulfame K (41%) and Stevia (27%). The five most featured health positionings with a positive growth from 2016 to 2017 were High/Source of Protein (48%), Sports & Recovery (40%), Sugar Free (26%), Low Calorie (18%) and Gluten Free (12%).