Meat Alternatives innovation

Sep 2021
INNOVA MARKET INSIGHTS COMMENTARY
The total amount of meat substitute launches is increasing globally, featuring a +39% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top flavors of global meat substitute launches tracked are smoked (6%), jackfruit (5%), and spinach (4%). In 2020, pea protein (34%), pea... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Vegetables
  2. Poultry, Meat & Fish
  3. Grains
INGREDIENTS ANALYZED
Food & beverage launches only;
Pea Protein
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+39% (2020 vs 2019)

TOP COMPANY
Nestle

TOP CATEGORY
Smoked

TOP INGREDIENTS
Pea Protein

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2019

Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

The use of a sugar-related claim in food & beverage launches is increasing globally, featuring a +6% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top category of global food & beverage launches tracked with a sugar-related claim is soft drinks (18%). In 2020, sucralose is the leading ingredient among global food & beverage launches tracked with sugar/sweetener ingredients and a sugar-related claim. The top positionings of global product food & beverage launches tracked with a sugar-related claim in 2020 are no added sugar (56%), no additives/preservatives (34%), and gluten-free (32%).
The use of Fats and Oils in food & beverage launches is increasing globally, featuring a +2% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top category of global product launches tracked with Fats and Oils is Bakery (24%). In 2020, Vegetable Oil is the leading ingredient among the Fats and Oils tracked. The top positionings of global product launches tracked with Fats and Oils in 2020 are No Additives/Preservatives (16%), Gluten-Free (12%), High/Source of Protein (8%).
The use of organic ingredients in food & beverage launches is increasing globally, featuring a +2% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top category of global product launches tracked with organic ingredients is baby & toddlers (19%). In 2020, sunflower oil (15%), onion (11%) and garlic (9%) are the leading ingredients among products tracked with organic ingredients. The top positionings of global product launches tracked with organic ingredients in 2020 are gluten-free (31%), vegan (28%) and no additives/preservatives (22%).
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