Sweeteners innovation

Jan 2022
INNOVA MARKET INSIGHTS COMMENTARY
The use of sweeteners in food & beverage launches is increasing globally, featuring a +3% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top categories of global product launches tracked with sweeteners were Bakery (18%), Soft Drinks (17%) and Sports Nutrition (17%).... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sports Powders
  2. Cakes - Pastries & Sweet Goods
  3. Sweet Biscuits/Cookies
INGREDIENTS ANALYZED
Food & beverage launches only;
Sucralose
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+3% (2021 vs 2020)

TOP COMPANY
Coca Cola

TOP CATEGORY
Bakery

TOP INGREDIENTS
Sucralose

REGION ANALYZED
Global

DATE ANALYZED
2021 vs 2020

Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

The use of natural colors in food & beverage launches is increasing globally, featuring a +1% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top categories of global product launches tracked with natural colors are bakery (15%), confectionery (14%), and snacks (12%). In 2020, caramel color is the leading ingredient among global food & beverage launches tracked with natural colors. The top positionings of global product launches tracked with natural colors in 2020 are no additives/preservatives (12%), gluten-free (10%), and vegetarian (8%).
The use of enzymes in food & beverage launches is decreasing globally, featuring a -3% year-over-year decline when comparing 2019 and 2020 launches. In 2020, the top category of global product launches tracked with enzymes is dairy & dairy alternatives (42%). In 2020, rennet is the leading ingredient among the enzymes tracked. The top positionings of global product launches tracked with enzymes in 2020 are high/source of protein (16%), no additives/preservatives (13%), and gluten-free (12%).
The use of stabilizers in food & beverage launches is decreasing globally, featuring a -3% year-over-year decline when comparing 2019 and 2020 launches. In 2020, the top category of global product launches tracked with stabilizers is Bakery (21%). In 2020, the top ingredients of global product launches tracked with stabilizers are Sodium Hydrogen Carbonate (9%), Xanthan Gum (8%), and Mono- and Diglycerides (8%). The top positionings of global product launches tracked with stabilizers in 2020 are No Additives/Preservatives (4%), Gluten-Free (4%), and High/Source of Protein (3%).
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