Protein Sources innovation
Mar 2021
INNOVA MARKET INSIGHTS COMMENTARY
The use of protein sources in food & beverage launches is increasing globally, featuring a +6% year-over-year growth when comparing 2019 and 2020 launches.
In 2020, the top category of global product launches tracked with protein sources was Bakery (19%), with Wheat Gluten (21%), Milk Protein... More 
TOP 3 SUB-CATEGORIES
- Cakes - Pastries & Sweet Goods
- Bread & Bread Products
- Sports Powders
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+6%
2020 VS 2019
INGREDIENTS ANALYZED
Food & beverage launches only;
Wheat Gluten
Wheat Gluten
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+6% (2020 vs 2019)
TOP COMPANY
Nestle
TOP CATEGORY
Bakery
TOP INGREDIENTS
Wheat Gluten
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
+6% (2020 vs 2019)
TOP COMPANY
Nestle
TOP CATEGORY
Bakery
TOP INGREDIENTS
Wheat Gluten
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
Source: Innova Market Insights
Previous Ingredient Analysis on FoodIngredientsFirst.com
Fiber Ingredients innovation
Feb 2021
The use of dietary fiber ingredients in food & beverage launches is decreasing globally, featuring a -4% year-over-year decline when comparing 2019 and 2020YTD launches. In 2020YTD, the top category of global product launches tracked with dietary fiber ingredients is Dairy (12%), with Maltodextrin (41%), Pectin (22%) and Carrageenan (19%) being the leading ingredients among all products with dietary fiber ingredients tracked. The top positionings of global product launches tracked with dietary fiber ingredients in 2020YTD are Gluten-Free (16%), No Additives/Preservatives (16%), and High/Source of Protein (16%).
Sweeteners innovation
Jan 2021
The use of sweeteners in food & beverage launches has increased globally, featuring a +13% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global food & beverage launches tracked with sweeteners was Sports Nutrition (20%), with sucralose, glycerol and acesulfame K being the leading ingredients among sweeteners tracked. The top health positioning of global food & beverage launches tracked with sweeteners in 2019 was Energy/Alertness (9%).
Natural Flavors innovation
Dec 2020
The use of natural flavors in food & beverage launches is increasing globally, featuring a +4% year-over-year growth when comparing 2018 and 2019 launches. In 2019, the top category of global product launches tracked with natural flavors was confectionery (21%), with natural vanilla flavor (44%) being the leading ingredient among the natural flavors tracked. The top positionings of global product launches tracked with natural flavors in 2019 were no additives/preservatives (19%) and gluten-free (19%).
