SupplySide Global 2026: Cargill talks “Beyond Nutrition” as consumers “self author” their health
03 Nov 2026 | Cargill
Karlis Nollendorfs from Cargill’s consumer insights team sheds light on the “Beyond Nutrition” macrotrend, and delves into the ideas the company believes are impacting it. Cargill sees that a rising demand for multiple benefits and stacking across functional foods is changing expectations of everyday foods and beverages. Nollendorfs also tells us what helps consumers trust functional claims, and where the biggest opportunities lie for future F&B innovation.
