05 Oct 2020 --- The plant-based movement is branching out into new culinary formats as industry looks toward the maturing Asian market and more opportunities in the emerging alternative seafood category.In Europe, the push to prohibit the use of “meaty” terminology in meat-free branding has stakeholders talking. Impossible Foods and Naturli’ Foods are decrying the move as a competitive hindrance, while arguing for the nutritional viability of meat analogs against traditional animal produce.