Formulating for function: Developing benefit-led beverages with natural colours, botanicals, and flavours
Consumer preference for wellness ingredients has been shifting from traditional supplement formats, like capsules or tablets, towards foods and drinks with functional properties. Beverages represent a convenient category that eases the intake of bioactive botanicals, as beverage consumption is a natural habit associated with a healthy lifestyle, social activities, relaxation, and mindful rituals. As a result, functional beverage launches are accelerating globally, with a variety of drink applications all on trend for formulation with botanical ingredients and natural colours.
