02 Jul 2020 --- Plant-based innovator Beyond Meat has announced the brand's retail entrance in mainland China. Starting this weekend, the Beyond Burger will launch in 50 Freshippo stores in Shanghai. The collaboration with Alibaba Group’s Freshippo, a new retail platform, marks the first rollout of Beyond Meat products in supermarkets in mainland China. The move closely follows the company’s foodservice launches with Starbucks in April and Yum China last month.
