23 Oct 2019 --- Consumers are increasingly captivated by the stories behind their food and beverage products. This phenomenon holds notable influence on purchasing decisions and has resulted in companies increasingly paying attention to storytelling in branding strategies. “Storytelling: Winning with Words” tops Innova Market Insights’ upcoming Top Ten Trends list for 2020. The market researcher underscores a growing consumer affinity for products backed by a compelling narrative.
