24 Apr 2020 --- Beyond Meat, through a new partnership with Starbucks, is set to roll out its plant-based meat analogs in China. The company will begin by introducing its plant-based ground “beef,” branded Beyond Beef, to the new market. The move, which follows a similar foray into the burgeoning sector by fast food giant KFC this week, is now spearheaded by 3,300 Starbucks locations across China and comes amid a shift in consumer preferences for plant-based products spurred by the coronavirus outbreak.
