08 Sep 2020 --- The Vitafoods Virtual Expo has kicked off, spearheading the event with a seminar on the impact of COVID-19 on the F&B landscape in North and South America. A “new type of consumer” is emerging, according to presenters from Barclays. Meanwhile, accelerated e-commerce may require refreshed marketing and merchandising models for well established and smaller businesses alike. But while this might be seen as a demand driver, affordability in emerging markets may make it harder for brands to shine in a similar way.