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Key trends

Ingredient focus

An in-depth analytical report providing insight into the trends and ingredients driving innovation in the global food and beverage industry.

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Mouthfeel enhancers

Innova Market Insights data indicates +5% average annual growth in F&B launches featuring flavor-enhancing, texturizing, and emulsifying ingredients. This trend aligns with the 40% of global consumers who say rich taste and flavor make food and beverages stand out. Europe led with 39% of these launches, with Bakery being the top category for NPD.

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Focus on Asia

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Taste-driven innovation

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Shelf life extension

Product innovation

A showcase of innovative products spotlighting emerging trends in food and beverage markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights shaping the food and beverage industry.

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Dairy innovation

Innova Market Insights data indicates global dairy product launches grew by 4% between April 2020 and March 2025. Europe accounted for nearly one-third of these launches, with Ice Cream and Frozen Yogurt leading the way for most NPD.

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Focus on flavors

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Plant-based innovation grows

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Boosting bakery

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