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William Nichols

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About the author

William Bradford Nichols is the editor of Nutrition Insights. With a background in content writing, journalism and copywriting, his interests lie in advancements in food and nutrition security, malnutrition prevention, sustainability and future-proofing food systems. William has a MFA in Writing from the University of Tampa, US, and BA in English from Portland State University. He is former professor of writing at Ringling College of Art and Design.

William Nichols's articles

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Fi Asia 2025 live: Ingredion explores texture, taste & sugar reduction trends in Asia Pacific

Ingredion highlights the culturally diverse markets in Asia Pacific with notable differences between Southeast Asia, China, and Japan in terms of texture, taste, and health expectations. Food...

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Plant-based labeling crackdown? EC draft regulation targets 29 “meat-related” terms

The European Commission (EC) has proposed new restrictions on the use of traditional meat-related terms by plant-based food products, reigniting a contentious debate in the food industry over...

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Symrise and Probi to unveil human and pet health innovations at Vitafoods Europe

Symrise and Probi are set to feature several innovations at Vitafoods Europe 2025 in Barcelona, Spain (May 20–22). The companies will highlight several new innovations ahead of Symrise’s the imminent...

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Nektium’s water‑soluble mango leaf extract boosts focus and mood in clinical trial

A new clinical study confirms the brain health benefits of a water-soluble version of Zynamite, the patented mango leaf extract from Nektium. According to the company, the study’s results open the...

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FrieslandCampina Ingredients gains new FSANZ approval for 16 health claims

FrieslandCampina Ingredients, a global leader in protein and prebiotics, reveals it has received 16 key health claim approvals from the Food Standards Australia New Zealand (FSANZ). The company says...

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Whole Dogg and NutriFusion team up to naturally boost dog health

Known for its nutrient-rich blends from fruits and vegetables, NutriFusion partners with Whole Dogg to bring “first of its kind” pet supplements to Canada. The brand, formulated by board-certified...

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Boost introduces new glucose control solutions for daily and mealtime support

Nutritional supplement beverage brand Boost unveils two products in its Glucose Control product line — Boost Glucose Control Daily Support and Boost Glucose Control Mealtime Support dietary...

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World Food Programme calls for US$16.9 billion to combat global food crisis

The United Nations World Food Programme’s (WFP) 2025 Global Outlook sounds the alarm on the escalating global food crisis. According to the organization, it would require US$16.9 billion to address...

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