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William Nichols

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About the author

William Bradford Nichols is the editorial team lead at CNS Media. With a background in  journalism, content writing, and copywriting, his interests lie in functional food and nutrition advancements, NPD and innovations, science and R&D, and sustainability and future-proof industry systems. William has an MFA in Writing from the University of Tampa, US, and a BA in English from Portland State University. He is a former professor of writing at Ringling College of Art and Design.

William Nichols's articles

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UC Davis finds ingredient-level avocado oil dilution in processed foods survey

Researchers at the University of California, Davis (UC Davis), US, report that many commercially processed foods labeled as “made with avocado oil” contain a lipid fraction inconsistent with the...

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General Mills, ADM and Walmart partner to scale US regenerative wheat production

General Mills, ADM, and Walmart are partnering to accelerate regenerative agriculture. The collaboration will focus on 40,000 acres of Midwest US wheat. ADM will be the on-the-ground facilitator, and...

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GoodMills Innovation targets over-elastic wheat doughs with new wheat germ ingredient

GoodMills Innovation spotlights wheat dough that snaps back the moment it is stretched as a familiar problem on bakery production lines. According to the company, this slows shaping, throws off piece...

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Biospringer taps yeast fermentation to cut plant-based label complexity and close nutrition gaps

The demand for plant-based products continues to increase. At the same time, consumers want their plant-based alternatives to match the taste, texture, and nutrition they expect from animal-based...

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FSIS expands heavy-metals testing to processed foods under updated three-agency MOU

As part of the latest Make America Healthy Again (MAHA) food safety push, the US Department of Agriculture’s (USDA) Food Safety and other government agencies unveil updates on how they coordinate...

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Food ingredient leaders spotlight sensory science as plant-based formulation’s next frontier

Plant-based ingredient innovation is moving beyond protein content and sustainability alone. Ingredient producers and suppliers point to innovative technologies reshaping the meat and dairy...

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IFT FIRST 2026: FoodChain ID unpacks Mentor AI’s expanded impact assessment capabilities

At IFT FIRST 2026 in Chicago, FoodChain ID will showcase the next phase of its connected intelligence framework with live demos of its Mentor AI platform. At the US-based tradeshow (Jul 12–15), the...

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Sweet success: Cargill touts integrated formulation approaches to balance sweetness and nutrition

The pressure on F&B manufacturers to cut sugar continues to intensify. As sugar taxes, front-of-pack labeling, and nutrient profiling systems tighten across major markets, manufacturers are moving...

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