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William Nichols

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About the author

William Bradford Nichols is the editorial team lead at CNS Media. With a background in  journalism, content writing, and copywriting, his interests lie in functional food and nutrition advancements, NPD and innovations, science and R&D, and sustainability and future-proof industry systems. William has an MFA in Writing from the University of Tampa, US, and a BA in English from Portland State University. He is a former professor of writing at Ringling College of Art and Design.

William Nichols's articles

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Unlocking consumer trust: How FDA-approved “healthy” labels influence snack selection

New research from Oregon State University and Tufts University in the US finds that consumers are more likely to choose healthier snack options when those products carry a “healthy” label, and that...

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Kerry expands Irish biotech hub to meet lactose-free dairy boom

Kerry has unveiled its expanded biotechnology manufacturing hub in Carrigaline, County Cork, Ireland, which the company says will significantly increase its capacity to produce lactase enzymes at an...

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African flavors: How ADM localizes R&D to strengthen regional F&B innovation

Taste preferences across Africa are highly diverse, but for years, the industry has developed flavors for African F&B markets from a distance, which meant missing the subtleties. ADM’s newest flavor...

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From cheese to craft beer: IFF’s latest technologies address F&B’s top pressure points

International Flavors & Fragrances (IFF) is addressing two of the food and beverage industry’s most pressing demands — sustainability in production and the rise of no- and low-alcohol drinking — with...

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Formulating for GLP-1: Sensory solutions, compact nutrition & food fortification

The rise of GLP-1 medications and the transition to oral formats are doing more than shrinking waistlines — they could be set to dramatically impact the global food industry. With projections...

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Fighting meat waste: RFID tech targets US$94B loss in retail industry

Avery Dennison reveals that meat waste is projected to cost global retailers US$94 billion this year, making it the single most expensive food waste category — ahead of fresh produce and bakery. The...

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Future Food-Tech San Francisco 2026: Roquette tackles protein taste and texture challenges for GLP-1 consumers

GLP-1 therapies are reshaping the eating behaviors of millions of consumers, while the food ingredients industry looks to develop products that can provide “supportive nutrition.” At Future Food-Tech...

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GNT’s “Gather Together” report highlights how color can guide global F&B design

Consumers are increasingly seeking connection and comfort in shared food and drink experiences, according to GNT Group. Moreover, the company is spotlighting color as a tool for brands to engage with...

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