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William Nichols

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About the author

William Bradford Nichols is the editorial team lead at CNS Media. With a background in  journalism, content writing, and copywriting, his interests lie in functional food and nutrition advancements, NPD and innovations, science and R&D, and sustainability and future-proof industry systems. William has an MFA in Writing from the University of Tampa, US, and a BA in English from Portland State University. He is a former professor of writing at Ringling College of Art and Design.

William Nichols's articles

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Functional food fortification: Agrana reveals evolving role of fruit preparations in dairy

Consumer demand for functional food fortification continues to grow. Protein-forward formats are driving innovation in yogurt and snacking dairy. At the same time, fiber enrichment, gut health, and...

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Vitafoods Europe 2026: ProNutra Tec targets GLP-1 side effects with plant-based Vollagen

The GLP-1 weight loss drug category is reshaping how the F&B industry thinks about protein. As millions of consumers use GLP-1 receptor agonists to lose weight, research is pointing to a significant...

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GNT launches Shanghai office to meet China’s surging demand for clean label colors

GNT Group has opened its first dedicated sales and application office in Shanghai, marking a significant operational commitment to the Chinese market as demand for plant-based, clean label colors...

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Magnesium salt blend delivers simplified sodium reduction for F&B

Nedmag has introduced Novasal Blend, a mineral salt blend that delivers sodium reduction as a direct replacement for regular salt in product development and commercial production. For formulators,...

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Brazzein goes commercial: Pentasweet’s €65M Lithuanian facility targets sugar reduction

A sweet protein stated to be 1,500 times more potent than sugar is about to get its first dedicated production facility in Europe. Pentasweet has begun construction on a €65 million (US$76.1 million)...

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Unlocking consumer trust: How FDA-approved “healthy” labels influence snack selection

New research from Oregon State University and Tufts University in the US finds that consumers are more likely to choose healthier snack options when those products carry a “healthy” label, and that...

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Kerry expands Irish biotech hub to meet lactose-free dairy boom

Kerry has unveiled its expanded biotechnology manufacturing hub in Carrigaline, County Cork, Ireland, which the company says will significantly increase its capacity to produce lactase enzymes at an...

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African flavors: How ADM localizes R&D to strengthen regional F&B innovation

Taste preferences across Africa are highly diverse, but for years, the industry has developed flavors for African F&B markets from a distance, which meant missing the subtleties. ADM’s newest flavor...

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