Sweetener solutions

Aug 2025

Innova Market Insights data shows that 72% consumers worldwide are cutting back on sugar, driving an increase in F&B launches that feature alternative sweeteners. Soft drinks were  the leading category for sweetener ingredient launches from April 2024 to March 2025, and there has been a surge in the use of sweeteners in meat substitutes.

Dairy innovation

Jun 2025

Innova Market Insights data indicates global dairy product launches grew by 4% between April 2020 and March 2025. Europe accounted for nearly one-third of these launches, with Ice Cream and Frozen Yogurt leading the way for most NPD.

Focus on flavors

May 2025

Innova Market Insights data shows that 1 in 2 consumers actively seek new, innovative flavors from store and supermarket brands. This has pushed the market for flavor ingredient innovation, which grew by 6% from 2020 to 2024.

Plant-based innovation grows

Apr 2025

According to data from Innova Market Insights, 48% of consumers worldwide perceive plant-based products as a healthier choice. This growing preference has fueled market expansion, driving a 13% increase from 2020 to 2024.