IFT First 2025: GNT USA tackles F&B color challenges amid regulatory pressures
17 Jul 2025 | GNT USA
As natural color demands rise, Alice Lee, technical marketing manager at GNT USA, spoke to us about the role of color in food perception amid shifting FD&C regulations. She emphasized the need for continuous innovation to improve plant-based color performance against an evolving regulatory landscape which has recently seen bans across certain food dyes.