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Cargill: How AI and ...

Cargill: How AI and consumer insights are shaping future food innovation

21 Jan 2026 | Cargill

At Cargill’s European Innovation Center, VP Marketing Willian Oliveira discusses how AI and consumer data drive food innovation. He shares insights on healthier product development, balancing taste and nutrition, scaling R&D, and how evolving retail must respond to sustainability, health, and convenience trends.

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