Name: Vitafoods Europe 2026: How Tirlán balances dairy protein innovation, cost and nutrition
Uploaded: 2026-05-20T00:00:00+00:00
Duration: 4 min 36 s
Description: Keith Cooney, marketing manager at Tirlán, discusses how dairy proteins maintain an edge over plant and fermentation alternatives, balancing functionality and cost in RTD beverages and snacks, and responding to nutrient-focused trends driven by GLP-1 therapies. He also explores how dairy ingredients can stay distinctive as high-protein becomes the new everyday standard.

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Vitafoods Europe 2026: How Tirlán balances dairy protein innovation, cost and nutrition

20 May 2026 | Tirlan

Keith Cooney, marketing manager at Tirlán, discusses how dairy proteins maintain an edge over plant and fermentation alternatives, balancing functionality and cost in RTD beverages and snacks, and responding to nutrient-focused trends driven by GLP-1 therapies. He also explores how dairy ingredients can stay distinctive as high-protein becomes the new everyday standard.

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