Oterra: Navigating natural color innovation amid blue and white challenges
08 Jun 2026 | Oterra
Phil Cook, head of strategic marketing at Oterra, discusses the F&B industry’s move from synthetic to natural colors in response to regulatory pressures and growing consumer health concerns. He highlights why certain shades, such as blue and white, are particularly difficult to replicate and how innovations in biotechnology are helping manufacturers enhance the performance and reliability of natural colors.
