The current pulses market environment
26 Nov 2018 | American Pulse Association
Pulses are taking center stage. In 2018, nearly 12 percent of all new global ready meal launches tracked by Innova Market Insights feature pulses. For example, Pedon (Italy) won the SIAL Innovation Award in the savory category with their introduction of rice-shaped pulses at SIAL 2018. Tim McGreevy of the American Pulse Association discusses the current market environment and opportunities in Europe for American pulse products.
More videos
