SIAL 2024: King Konjac’s “zero-carb” sushi bites win innovation award
23 Oct 2024 | King Konjac
Sami Gauffin, the CEO of King Konjac, talks to us at SIAL 2024 in Paris, France, about his award-winning “zero-carb” sushi bites made from konjac root. He tells us about the textural challenges of this innovation, the importance of maintaining the authenticity of the original dish given its iconic cultural heritage and plans to expand into the European market.