Pfanner plays with watermelon and ginger flavors to refresh juice launches
17 Nov 2021 | Pfanner
Pfanner was present the Anuga 2021 trade show in Cologne, Germany, showcasing its new watermelon-flavored fruit juice. This particular flavor profile is currently riding a surge in popularity in the refreshing drinks market, notes the Austrian beverage producer. The company is also experimenting with adding ginger extract to its juices for an elevated health profile and flavor kick.
This is Benjamin Ferrer from the show floor of Anuga 2021.
I'm joined here today by Bettina Walbruckner, and she is new media product and trade marketeer at the juice brand P Fanner, and she's here to talk to us about the juice space.
So, what are your latest product launches here at Panner?
Yeah, our latest product launch is a fruit juice with the taste of watermelon, we just produced it last week for the first time.
Actually, so it's brand new, yeah, it's, it has a very fruity taste and yeah, we, we saw that there's a kind of a hype around watermelon in the refreshing drinks market.
Yes, and what are the trends in the beverage space that you're also noticing at the moment?
Trends are for sure, health trends like sugar reduction of superfoods.
These trends already came up several years ago, but they're still here and we try to yeah, launch products which meet these needs.
Yes, and aside from that, er in relation to these trends, what are the healthy ingredients that you're experimenting with?
We are, for example, experimenting with ginger.
Ginger is known as a, a very, very healthy, ingredient, and we, we, for example, launched, this, juice which is apple and ginger, and we also have added vitamins.
With vitamin C and D and zinc, which is very good for the immune system.
Immunity is a very key topic this year as.
So what are some of the company highlights as a prominent brand in the juice and tea iced tea spaces that you can share with us?
One of our highlights this year is our 20 year partnership with Fairtrade.
We were the first company in Austria which produced fruit juice with Fairtrade certified fruits.
Very interesting, thank you very much.
