Hegg: CEO discusses plant-based innovation amid rising nutrition demands in Asia-Pacific
26 Jan 2024 | Hegg
Yau Png OW,CEO and co-founder of Hegg, highlights a plant-based egg innovation, citing a rise in hybrid products catering to increasing flexitarian preferences in Asia. This shift, fueled by environmental, cultural, and religious concerns, sees a growing demand for convenient plant-based options. Post-COVID-19, consumers in Asia are opting for nutritious alternatives in ready-to-make plant-based foods.
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