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ADM: Exploring the l...

ADM: Exploring the latest consumer trends in alcoholic beverages

25 Jul 2024 | ADM

At a special Happy Hour event in Chicago, US, Food Ingredients First sampled a selection of innovative beverage concepts designed by ADM to inspire its customers. We sat down with Justin Solomon, category marketing director for alcoholic beverages, to discuss key consumer trends, including premiumization, health and wellness and affordability.

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