17 Jun 2019 --- Hybrid products, lab-grown meat and plant-based alternatives are rising in popularity, evidenced by the number of meat industry giants engaging with the space. The last two years have marked a particularly prolific time for the hybrid and plant-based meat industries, as the space has been flooded with innovation and NPD. The market is witnessing a significant shift as the new formulations tout guilt-free, flavorful taste, which increasingly appeal to consumers who are turning toward more sustainable food choices. Whether hybrids, which mix meat with plant-based proteins, or fully plant-based alternatives will be more popular remains to be seen. However, the shift to alternatives is on track to grow, as 60 percent of meat will not come from slaughtered animals by the year 2040, according to a recent report.
