Firmenich has launched its Natural and Clean Label platform. Following the company’s recent acquisition of Natural Flavors, a pioneer in organic-certified flavors, the creation of the new platform comes at a time when Firmenich is actively working to meet consumers’ expectations for more natural and transparent food and beverage experiences. For Stephanie Salord, who has been appointed Senior Director for Clean Label, the clean label platform enables Firmenich to meet the expectations that consumers have around traceability, but it will also go beyond the label requirements their customers. FoodIngredientsFirst spoke with Stephanie Salord about the launch of the program.