Snacking Made Simple: Reimagining snack experiences with natural colours
14 May 2025 | Givaudan sense colour
In the past decade, the snacks category has seen converging trends give rise to an explosion in new thinking. With both local and international influences driving diversity, as well as increasingly healthier options becoming available, snacks can now be healthy, indulgent, exciting, and authentic at the same time. And as consumer cravings for new and diverse experiences grow, natural colours can be used as a tool to shape the future of snacking experiences and bring new flavour profiles to life.
During this webinar, you’ll learn about:
- Global macrotrends impacting the snack category How trends & regulations are driving the need for natural colors in snacksUsing natural colours to create new flavour profiles & replace synthetics

Senior Journalist

Marketing Manger Culinary

Regional Product Manager

Elizabeth Green
Senior Journalist

Johanna Juelich
Marketing Manger Culinary

Katie Rountree
Regional Product Manager