Yummity develops starchless pizza base
08 Nov 2022 | De Care Group
Poland-based clean label food producer Yummity showcased its starchless pizza base mix at Sial Paris 2022. Michel Mej, senior export manager at Yummity, subsidiary of the De Care Group, tells FoodIngredientsFirst how the brand stays true to its objective of creating healthy, gluten-free products. Its starchless pizza crust mix is the next step in the evolution of these nutritious products.
This is Inge de Jong here at CL Paris 2022.
I'm here with Michael May, senior export Manager of Yamatte.
Choice Foods.
So what are you showcasing this year?
We are showcasing our brand, which we are very proud because we are producer and the owner of the brand producing in Poland innovative, very healthy line with organic, gluten-free, especially and also plant-based products.
The packaging, we have some lines of the products.
We have quick meals, we have patty, and we have baking products, plus we have the very innovative cups with instant dish with right now.
But what products we are very proud, especially at the Xian, is a pizza crust which got the Xian innovation.
This year, Seattle 2022.
So that's the product we are presenting because of innovative because of the product with changing the category of pizza crust for the regular kinds which something can be similar, very similar to the pizza they like even the version of gluten-free and plant-based.
So what kind of R&D did you carry out?
What sort of research and development did you carry out?
We did the research for the whole category of pizza, what is in the market, what is the taste, what people are looking for to be happy with this, to find something and make it at home.
So our R&D spent a few months to finding the solution.
The solution to find a tasty pizza crust, but it was the challenge to be tasty but without any starch.
That's the first.
What they think.
Changing the pizza because all of the pizza in the market which we found with the starch, which doesn't have any nutrition value for the clients.
So we found that a few of them like sorghum, quinoa flour or buckwheat flour, which gives you the full nutrition for the product and not using the starch in the, in the product.
So that's the first innovative products.
It's a clean label.
It's a clean label.
It's already tasty.
It's already with the spices.
Easy to prepare.
And in what regions are you introducing this product?
We are the first in our market, our original market in Poland, so we are selling all over the market for the retailers, for the healthy stores, and this is the first market when we see the feedback from our clients because we would like our clients to approve, be happy with this.
Selling very and we have good feedback.
After this, the second step, that's why we are also here to go to the different markets because we are already selling in different markets, mainly in Europe.
So first of all we would like to be in Western Europe, Central Europe, plus in different markets for example we are selling now for very exotic markets like Mauritius.
Somewhere in Mauritius or maybe another island, but of course different markets outside Europe would be finance of Poland and how does the innovation fit into the company's central strategy?
The strategy is good food for over 35 years is about good food, so we are dealing with ancient products, South America, Latin America.
Because of this, we are sourcing the ingredients, we are producing, we make the recipe, so we are selling the product with our authenticity, so we are giving the products with the spices with some taste of, for example, Asia like India, Thai.
So this is matched perfectly.
We always try to bring the good quality products.
So for us, when we see the trends, the challenge was to bring something more.
We can produce and control in our company.
So having the expertise in the teachers in our company, chefs, we created based on our strategy of bringing the good products, our brand to make it especially tasty, easy to make it, but of course to be with the trends of gluten-free and plant-based.
So perfectly matching for the future the brand to be part of the current family.
What is the main benefit of this for your customers or your clients?
They are getting very tasty, easy to make a product with clean label and also without using the ingredients to make it the shortcut to be only gluten-free, make it easier.
We did the challenge.
To bring the good taste and very good quality of product and ingredients we control from the beginning to the end so we can be sure that each batch, each product is the same quality, the same taste, and the clients can trust that the yummy brand is bringing the value of the taste and the quality.
Excellent, thank you for your time.
That was a pleasure.
