FiE 2023: Versatile wheat ingredients provide new toolbox for plant-based NPD
16 Jan 2024 | Loryma By Crespel & Deiters Group
FiE 2023: Versatile wheat ingredients provide new toolbox for plant-based NPD
16 Jan 2024 | Loryma By Crespel & Deiters Group
Loryma, a brand of the Crespel & Deiters Group, demonstrates wheat ingredients' wide range of functionality in a single muffin, providing egg-free stabilization and protein and fiber fortification. Christopher Busch, head of product management at Crespel & Deiters Group shares how wheat can win with sports nutrition consumers and clean label shoppers.
This is 2023, and Christopher Bush, who is the head of product management at.
Christopher, what are you showcasing here?
We are showing our newest wheat-based innovation ingredients.
We are focusing on the market segments, sports and nutrition, plant-based breading, and bakery solutions.
So what are some examples of that?
For example, we are showing our ingredient competence in a new plant-based muffin.
I can show you over here we have actually 3 solutions, 3 of our ingredient solutions in this muffin mix.
We have a stabilization system that this product is plant-based, so egg-free.
We secondly have a source of modified.
This product has a high dietary fiber content, and secondly, we are also adding a high amount of protein based on wheat to make this muffins also high in protein.
So we have three functionalities plant-based, high protein, and high fiber accessing the sports nutrition market with wheat actually one of our most main.
Entrance to that markets are our protein crispies.
We are producing protein crispies based on different protein sources, and this is used in sports and nutrition bars.
And how are these products listed on the label?
I'm sure there's many products, but is this a clean label product?
Actually, clean label is.
Quite a target for us, for example, our newest innovation in a plant-based area, for example, a vegan salami, and this vegan salami is a clean label version, so it does not contains any numbers.
The main ingredient is also wheat.
I've seen recently that some plant-based companies have not been doing very economically.
Does Lorima have any view on that, about how the plant-based market is moving?
Actually there was really strong growth in the last years.
What we see today, the market has flattened down.
The growing costs have flattened down.
Nevertheless, on the positive side, the plant-based segment is fully established, and we are expecting further growth, but more growth as you see normally in a normal food market segment.
What's next?
We continue our strategy, being a leading manufacturer of wheat-based ingredients.
We see still high potential in further innovations, for example, texturized proteins, ingredients for plant-based products.
We in general see more opportunities for modified proteins and especially we just launched a new clean label starch, so we are trying to replace modified starches with a clean label version.
So you're modified proteins.
Can you tell a little bit more about that?
Actually, we have different ways of modification.
The one is the extrusion, so we are producing texturized proteins.
The second is the enzymatic treatment that we make in a hydrolyzed protein, and we are also looking for other ways of modifying proteins to get a good functionality for the customer needs.