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Solvay introduced its new naturally-sourced ingredient – Rhovanil US NAT – to the US market at IFT 2018. Catering to rising consumer demand for true-to-nature products, Rhovanil US NAT meets US natural flavor regulations and is ideal for manufacturers looking to reformulate an existing product, or create a new one, for clean label status. “Helping our customers overcome their formulation, or even reformulation, challenges to offer tasty natural products that consumers love is a key priority for us,” comments Edouard Janssen, Senior Vice President & General Manager, Solvay Aroma Performance, Americas.
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