Shifting consumption patterns amid COVID-19
10 Jun 2020 | Symrise
Flavor producer Symrise actively monitors market and consumer trends, which are decoded and translated into novel taste solutions. In the context of the coronavirus pandemic, the company has specifically monitored China and South Korea, as these were the first two markets to exit the first acute wave of COVID-19. The company's latest analysis reveals that consumers to prepare and consume more food at home, even post-quarantine. Meanwhile, a high interest in functional and good-for-you products is prominent, next to a growing appreciation of locally produced products.
