Positioning almonds for sweet creativity
26 Apr 2018
Delaviuda Alimentación S.A.U. has launched the El Almendro line of sweet almond solutions. “For us, this is the best opportunity for us to position almonds. We have traditionally been offering sweet Christmas almonds, but now we are expanding the brand to have a full range of sweet products. We are launching a full range of products based on almonds, including almond snacks, brownies and cereal & almond based bars. All of this range is created with almonds, with no gluten or palm oil. We are addressing the consumer trend towards tasty products with good nutritional benefits,” says Francisco Rodriguez Flores at Delaviuda.
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