Name: PLMA 2025: Döhler talks functionality in beverage innovation to unlock “soft drinks of the future”
Uploaded: 2025-05-30T00:00:00+00:00
Duration: 7 min 59 s

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PLMA 2025: Döhler ta...

PLMA 2025: Döhler talks functionality in beverage innovation to unlock “soft drinks of the future”

30 May 2025 | Döhler

Döhler’s Oliver Hoffmann, head of Market Segment Retail & e-Commerce, gave us a lowdown on the company’s beverage portfolio at PLMA, highlighting protein-enriched, plant-based drinks and non-alcoholic beverages mimicking alcoholic ones. He said functionality and sustainability are a core focus for Döhler’s beverage innovation, with gut health, weight management, and plant-based proteins expected to become more prominent.

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