PLMA 2025: Döhler talks functionality in beverage innovation to unlock “soft drinks of the future”
30 May 2025 | Döhler
Döhler’s Oliver Hoffmann, head of Market Segment Retail & e-Commerce, gave us a lowdown on the company’s beverage portfolio at PLMA, highlighting protein-enriched, plant-based drinks and non-alcoholic beverages mimicking alcoholic ones. He said functionality and sustainability are a core focus for Döhler’s beverage innovation, with gut health, weight management, and plant-based proteins expected to become more prominent.