Plant extracts in innovative beverage concepts
03 Oct 2017 | Martin Bauer
Martin Bauer presented their new marketing concept for plant extracts called “let the taste grow.” The concept addresses the demands of consumers looking for natural ingredients, sustainable raw materials and individual taste experiences when choosing which drinks to buy. Oliver Hehn, Marketing Manager at Plantextrakt explains that: “nature and its enormous variety of plants form the foundation of our product ideas. Basically, the sky is the limit.” Plantextrakt’s natural tea and herb extracts can be combined not only with traditional beverages, but also with milk, juice and cereal bases. The raw materials that Plantextrakt uses for the extracts come from 50+ different countries.
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