Plant-based movement gains foothold in meat-loving Brazil
30 Oct 2020 | Future Farm
Brazil ranks as the world's third-largest meat-consuming market, behind China and the US. Despite this, Future Farm – known as Fazenda Futuro in South America – highlights how the plant-based revolution has already begun to carve out a stronger foothold in the region. Andrew Sheldon, business development manager, further comments on the meat analogs manufacturer's foray into the European market and how it has dealt with bans on "meaty" terminology from plant-based offerings.
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