Vitafoods Europe 2026: Meurens Natural addresses sugar reduction and clean label trends with cereal syrups
11 May 2026 | Meurens Natural
Christophe Dewilde, sales and marketing manager at Meurens Natural, discusses the role of cereal syrups in sugar reduction and clean label formulations. He addresses challenges around “hidden sugars,” their versatility in reformulation, and how these natural ingredients balance texture, sweetness, and functionality in mainstream F&B applications, while meeting growing consumer demands.
