Novel Beadlet Nutritional Delivery System
15 Jun 2011 | Lycored
Words at the Vita Foods in Geneva and I'm here with Udi Alroy from Lycore, and Lycored are launching a new delivery system for oily vitamins which is which can be used in beverages and in desserts.
Can you tell me about this this new technology?
Yes, it is actually a new technology for delivery of the oily vitamins.
We see an increased demand of especially vitamin D and K.
But also vitamin A&E and ah it's actually a spongy beadlet that we can apply a variety of oily vitamins.
This is a new water category, ah, that we can apply a variety of application into ah.
Into water we can do it either we always color it with a natural colorant as the benefit on the shelf having the naturalness is much higher so we can apply all the carotenes, the lycopene, the natural lycopene, lutein, or natural beta-carotene as you can see here.
We can have a 5 mg a day in a shot time or we can have it in a new water, ah, category as.
We can fortify the whole beverage with all the B vitamins, but also the oily vitamin.
That's one segment.
The second segment is really for kids and the family orientation.
It actually provides you the look and feel of the fortification.
It's not only now with vitamins.
Kids, especially when they go with their mothers for the supermarket.
Or they would like to have like a snack or a water-based, ah, drink, they actually can, can have something to differentiate on the shelf, and they can actually see whatever they're taking.
It has a very smoothie taste, ah, spongy, ah, ah, feeling, and, ah, it goes either to desserts or, as you can see, it can go to, ah, these, these are, ah, mineral water as.
And it floats as as much as we would like, so it can go also to fortification shots like Actimel type instead of having a pill.
You can actually do it on a daily basis as that we have evaluated as.
OK, and there are limitations on the it needs to be an oily ingredient for I would say that for the beadlet itself it can encapsulate the.
Ah, yes, only the oily vitamins or the carotenoids, the lycopene, beta-carotene, but other than that, in this beverage you have about 20% of the B vitamins which are water soluble, no need to encapsulate them inside the Bland.
The key issue is really the look and feel that people will be able to say, oh, now it's not only written on the label fortified with, but I can see exactly what I eat and it's a type of a touch that I can touch the fortification, which is extremely important when you're trying to, ah, commercialize, but most importantly, how do you differentiate your product on the shelf.
This is a very different proposition for the new water, ah, category.
What is used to encapsulate the vitamins?
It's alternate and.
You mentioned you're quite close for this being used in commercial applications.
Is that are evaluating it in Europe and in Asia, and, we feel it's, it's going to be a very nice, ah, kids' nutrition product.
That's the first stage.
The second stage will probably go into fortification, which a lot of our customers in the supplement business would like to have a new carrier in the type of beverage instead of the.
I would say tablet or soft gel, we would like to have a new cold water or cold cold beverages in the stores as that we see more and more around the world.
Rudy, thank you very much.
Thank you.
