New Uses for Vegetables in Innovative Formulations
01 Nov 2012 | SVZ
I'm wires at the Cal in Paris and I'm here with Guido Coms from SVZ and SVZ are highlighting perhaps the use of vegetable concentrates in in beverage applications and.
Which is now being marketed both from a nutritional and a cost reduction perspective.
Can you tell a little bit more about this and why you would do such a thing?
In fact, what we see in the current economic crisis we are in, everybody is trying to search for a way how to lower their costs, and we think by adding.
Juices into the standard fruit juices.
It has a good and two-sided effect on the end product.
One side you can lower acidity by adding, for example, a carrot juice concentrate or a red pepper juice concentrate into a tropical or into a berry drink.
Secondly, as vegetables over the years are quite stable price-wise, you can lower your end product costs by adding more vegetable product into your end product.
By this way, you have an average lower cost price which can also be stable for the coming years like they have been in the past.
And second, and thirdly, they also give you even a better.
Color on your end product.
If you would also add natural ingredients like black carrot or red beets or aronia juice concentrated into it, it gives you a more stable and cheaper product.
OK, in terms of product applications, where do you see this activity occurring?
Mainly beverage industry, but also even smoothie business could be dealing with it.
Even ice cream would be interesting if you have a tropical ice cream, for example, or a coating on an ice cream that you put some carrot into it.
And what about from the consumer perspective?
Is there not this thought perhaps the vegetable.
Our suggestion would be not to really promote that you're adding vegetable into it, but just label it as it is, as a as a vegetable ingredient without making it special because you run the risk exactly that customers are a little bit afraid of using or tasting vegetable into their end product.
But if you don't really specify it in your promotion, it should not be an issue.
You mentioned a couple of vegetable extracts that have been used a lot more than the last while.
Can you, which ones would you really tip us to say that these are going to be in the upcoming time?
If you have a mango, peach, passion fruit drink, you can add easily carrot or pumpkin.
If you have a red berry mix with raspberry, strawberry, or blackberry, you can easily add a little bit of red pepper.
If you have a darker product like a blackcurrant juice, you could add a little bit of red beet or aronia into it.
These are all ways to have a higher nutritional value and lower your costs.
Peter, thank you very much.
