New Food Fortification Platforms
26 Aug 2016 | Watson
It's Robert Wires of the IFT in Chicago, and I'm here with Alice Wilkinson from Watson and Watson highlighting various fortification kind of platforms, including personalized personalized nutrition.
And what, what do you mean by personalized nutrition and what market opportunities exist as a result here?
There's a lot more focus now on doing a personalized nutrition based on the data that's available to your average consumer.
5 years ago, no one would ever have thought of doing a gene scan or understanding their own microbiome.
But those typical analyses are actually very available to the consumer now at a very reasonable price, and so there's a capability to understand your own body much better, and then fulfill your nutritional gaps on an individualized basis.
So where pre-mixes in the past may have been very typical, containing 6 to 10 nutrients, all at 25% of the daily value, we see a niche need now where there's components.
Remixes put together where maybe someone is looking for something specifically for their eye health because they have genes that are lacking in eye health, or they're looking for very specific health concerns.
It's been determined that almost half of the US population has very treatable diseases and high nutrients that are, are from nutrient deficiencies, and with that as a case in fact for healthcare, there's a need to have nutrition.
Designed for specific people.
Are there any things that are particular ingredients, nutritionals that are trending right now that you would say in regards to ingredients, there's a lot of focus on different areas where you're compartmentalizing 3 or 4 ingredients together.
You think about B vitamins for energy, that's always a big piece for us.
But then other like heart healthy ingredients, a focus on different forms that might be more bioavailable, things like.
Methylfolate in place of a traditional folic acid or a vitamin K2 in place of a traditional vitamin K1.
There's a lot more focus on things for bioavailability, chelated minerals, for example.
And what about the impact of the new dietary guidelines and what that means for suppliers within the space?
This is going to be a challenge, specifically because of a piece that really no one's begun to discuss yet.
In regards to the label, the focus is really Been on the fact that we're changing and adding vitamin D and potassium to what's a mandatory on the on the label, but no one has really begun discussing the fact that the percent daily values have changed as.
And so for something simple like potassium, the daily value was already a challenge at 3.5 g per day.
That's actually been increased to 4.2.
So not only is it going to be mandatory on your label, it's going to be more difficult for you to formulate with.
Potassium has some Some very difficult, attributes with it in regards to bitterness and, and changing pH and flavor and color of products, so that'll be a challenge.
It's very similar types of things with calcium as.
The daily value for calcium is going up from 1 g to 1.3 g.
So that also is going to take up more space in a product and it'll be a bigger challenge.
So products are going to have to change or their labels are going to look less nutritious.
OK.
Yes, absolutely.
Thanks very much.
