Naturalness, clean-label, and functionality drive plant-based NPD
10 Oct 2019 | Döhler
Nadine Salhani of Doehler highlights at Anuga 2019 some of the key sub-trends within the wider plant-based movement, such as naturalness, clean-label, plus-minus claims and functionality. Regarding customer demand, the volume is low compared to dairy, but the CAGR is growing in double-digits. In some countries and regions, dairy is declining as a category as plant-based moves forward, she explains. “I’m confident that it’s here to stay,” she concludes.
