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The Hansen sweet potato is unique for its red shade and natural positioning. It can replace carmine and Red 40, which is difficult to obtain from a normal erythrosine, explains Pernille Borre Arskog, Senior Manager, Chr. Hansen, at FiE 2019 in Paris, France. The company touted how the colorant is suitable for a wide variety of applications, ranging from beverages to plant-based meat alternatives.
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