Name: Future of Protein Production 2026: Ivy Farm eyes pet food as gateway to cultivated meat commercialization
Uploaded: 2026-11-13T00:00:00+00:00
Duration: 4 min 57 s
Description: At Future of Protein Production 2026 in Amsterdam, Ivy Farm’s head of sales, David Pytches, discusses the company’s UK regulatory approval for cultivated Wagyu beef in pet food. He explores pet food’s potential as a commercial entry point, the nutritional advantages of cultivated Wagyu, and the scale-up and regulatory challenges facing expansion into European human food markets.

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Future of Protein Production 2026: Ivy Farm eyes pet food as gateway to cultivated meat commercialization

13 Nov 2026 | Ivy Farm

At Future of Protein Production 2026 in Amsterdam, Ivy Farm’s head of sales, David Pytches, discusses the company’s UK regulatory approval for cultivated Wagyu beef in pet food. He explores pet food’s potential as a commercial entry point, the nutritional advantages of cultivated Wagyu, and the scale-up and regulatory challenges facing expansion into European human food markets.

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