Innovative Solutions for Coloring
27 Jul 2017 | DDW
DDW recently introduced a food color powder derived from a purple corn hybrid cultivated in the US. The non-GM powder exhibits a deep purple surface shade; the appearance is vibrant red in an acidic aqueous system. Food and beverage companies can simply list “purple corn juice color” or “colored with vegetable juice” on ingredient statements. DDW’s customers benefit from the innovative color’s safe, sustainable, traceable and transparent supply chain. Katie Rountree of DDW discusses color innovation at the company.
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